Tag: Marketing

Posted on

When Spotify gets the Market Share, Apple Podcasts should wake up

daren interviewing a man
Read Time - < 1 minute

Cool Story: I remember in 2018 when Spotify finally let indie podcasters (aka everyone) get on Spotify and I was so excited.

A lot of people kinda didn’t care and were like “meh”.

I was like “Yo, do you understand how hard it is to get people to listen to a podcast!! This will make it so much easier”

I yelled and yelled and then not even 4 years later, Spotify now trumps Apple as far as market share in the USA goes. HUGE!

While I’m not pro Spotify or anti Apple, I am all about getting more people to listen to podcasts in the easiest way. The biggest blocker of podcasts is that there aren’t enough people listening to them.

Content on Youtube, Instagram and even a blog or newsletter have a 5-10x or more chance of reaching the intended audience. Building a podcast on the other hand… GRIND TIME!

I’ll end it there, but yeah lessons learned are;

1- More ear balls in as many places for your podcast = Win (yes… I call them ear balls, haha)
2- If you have controlled an industry for decades, don’t sleep because the person/company with less money will come out from nowhere and take what you were sitting on right out from under you (looking at you Apple Podcasts)

Did I miss something? Disagree? Comment below.

PS – If you have a podcast/are looking to start one and struggling with growth – HIT UP US UP!  We specialise in bespoke storytelling (the good type of podcasting) and podcast promotion.

Posted on

Publishing & Promotion | The Pod Paste Process Part 6

Read Time - 6 minutes

Photo by Greyson Joralemon

The publishing and promotion phase is Step 5 of The Pod Paste Production Process. Please go back to the introductory overview here to familiarise yourself with the full process.

Alternatively, you can dive right into this part and figure it out as you go. We don’t mind either way as long as you get something out of this!

Mistakes can often be avoided if you double-check your perceptions

“Carpenters and builders have learned to avoid making mistakes the hard way, thereby ruining valuable and costly material. Cut the wood improperly, and the piece is unusable. The saying measure twice cut once plays in their heads every time they are about to rip into a new sheet of plywood or to position their saw on a 2×4. 

It is a constant reminder that they have one shot at getting it right, or it will cost time, money, and even reputation. Measuring twice means making sure that one has thought of all the things that could go wrong before acting or making a decision. That maxim applies to human resource professionals as well.”
— Taken from Dale James Dwyer PhD

You’ve done all the planning and pre-production. You booked those hard to reach guests for interviews. You recorded in an excellent sounding studio space that was well treated and soundproofed. You even had a professional engineer come in to mix, master, and audio sweeten your episode. Now it’s time to send it to the world.  

Did you do your due diligence and double or even triple-check that everything is in its right place? When the world hears your podcast, will your audio waves make the biggest splash they can?

Below I’ll share a few tips and tricks that should help you with the last step of the Pod Paste Production process – Publishing and Promotion. The areas we will cover are;

Continue reading “Publishing & Promotion | The Pod Paste Process Part 6”