Building Business Success: Nathalie Rafah Unfiltered Advice | Splashup

Starting a business is like diving into the deep end of a pool without knowing how to swim. When I first started out, I thought I had it all figured out. Spoiler alert: I didn’t. There were more surprises and lessons than I ever imagined. Here, I’m sharing some of the most important things I’ve learned, hoping they’ll help you avoid some of the pitfalls and fast-track your success.

The Foundation: Choosing Your Business Partner

Let’s start with a big one—choosing your business partner. Imagine going on a road trip with someone. It’s fun if you get along, but if you don’t, it’s a nightmare. The same goes for business. Just because someone is a great friend doesn’t mean they’ll be a great business partner. You need someone who shares your vision and work ethic. Trust me, I’ve been through the drama of a co-founder breakup. It’s like a bad divorce without the prenup. Make sure you’re aligned on goals and expectations right from the start.

The Power of Networking

Why should you care about networking? Because it’s like having a secret weapon. When I first got into e-commerce, I knew nothing outside my little bubble. But getting out there, meeting people, and building relationships changed everything. Your network is your net worth. The connections you make can open doors, provide support, and offer advice that can be game-changing. So get out there, shake some hands (or Zoom call), and build those connections.

Patience and Perseverance: Keys to Long-Term Success

Here’s the deal: success doesn’t happen overnight. It’s a marathon, not a sprint. Whether it’s securing funding, landing your first customer, or perfecting your product, it takes time. There were moments when I was ready to throw in the towel, especially after meeting with dozens of investors and getting nowhere. But patience and perseverance paid off. Sometimes, just when you’re about to give up, things start to fall into place. Keep pushing, and find joy in the journey itself, not just the destination.

Strategic Financial Management

Let’s talk money. One of the best pieces of advice I got was to keep my business and personal finances separate. Treat your business account like it’s sacred. Don’t be afraid to invest in essential services like legal advice, even if it feels expensive. It’s worth it. Think of business spending differently—sometimes you need to spend money to make money. Be smart, but don’t be stingy. It’s about strategic spending, not penny-pinching.

Conclusion: Embrace the Journey

Starting and running a business is a wild ride. It’s full of ups and downs, but each challenge is an opportunity to learn and grow. Embrace the journey, keep learning, and stay true to your vision. By choosing the right partners, building a strong network, persevering through tough times, and managing your finances wisely, you’ll set yourself up for success. Remember, the road to success is long, but with the right mindset and strategies, you’ll get there. So dive in, enjoy the ride, and make the most of every moment.

About Our Guest

E-commerce has had it’s ups and down with the Covid boom and Natahtlie Rafeh has ridden those waves like a champ.

Nathlie is the founder of splashup who is Creating the largest network of brands and retailers that allow cross-promotion at checkout to cut the costs of customer acquisition. She is also a mentor and startup consultant at various universities acorss Sydney, Australia.

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How to Crush It in Economic Downturns: Marketing Tips | David Weinberger

Remember that time when you were all set to buy your favorite gadget, but then life threw you a curveball, and you had to tighten your belt instead? Yeah, businesses feel that too when the economy goes south. The knee-jerk reaction is to cut spending, especially on marketing. But guess what? Historical data screams, “Do the opposite!” When everyone else is pulling back, it’s your time to double down. As markets shrink, most brands slash their marketing budgets, creating a massive gap. And that’s where you swoop in and grab all the attention.

Why Doubling Down Matters

Think back to Target in 2009. While the world was cutting corners, they went all-in on their marketing. The result? They came out of the recession stronger, with a bigger market share. It’s about filling the silence when others are quiet. On top of that, optimizing customer retention through clean data and smart marketing channels isn’t just a good idea—it’s essential. During tough times, these strategies help not just to survive but thrive.

Nailing Your Marketing Tactics

First things first, clean up your data. Accurate data is like having a GPS in a storm—it guides you right. Then, ramp up your email marketing. It’s cheap, effective, and keeps your customers engaged. Don’t forget organic content. Blogs, videos, social media posts—these build trust and authority over time. And here’s the kicker: focus on Conversion Rate Optimization (CRO). Simple tweaks and A/B tests on your website can double your conversions without costing you a dime extra in ad spend.

Actionable Steps for Your Business

Start by making sure your data is spotless and well-organized. Use email marketing to keep your audience hooked with valuable content and updates. Invest in creating high-quality organic content across different platforms. Keep testing and optimizing your website to boost conversion rates. Tools like Google Optimize are your friends here—they make changes easy, even if you’re not a coding wizard.

Moving Forward with Confidence

By embracing these strategies, you’ll not only weather economic storms but come out on top. Keep a strong marketing presence, leverage clean data, and optimize your resources. Turn challenges into opportunities and stay proactive, innovative, and customer-focused. You’ve got this.

About Our Guest

On this episode, I have someone that I’ve worked with closely and a friend, David Weinberger. He’s a fractional growth marketer and B2B Marketing leader with over ten years experience in the industry. He’s worked with companies like Mortgage choice, starcome media vest group and paperForm… And he’s an all around awesome guy.

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Discover the Hidden Keys to Effective B2B Marketing | B2B Playbook

Unleashing the Potential of Your Business

Have you ever wondered why some businesses seem to attract and retain their ideal clients while others struggle effortlessly? The answer often lies in understanding and implementing a few fundamental principles of B2B marketing. In this blog post, we’ll explore key insights that can transform how you approach your marketing strategy and ultimately drive your business towards success. Let’s dive into these essential concepts and see how they can work for you.

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How To Record And Edit A Podcast so easy a 5 year old could do it

Stop wasting your time and mental energy on video podcast editing when you should be focusing your energy on the end goal of what a video podcast should do – which we’ll get to shortly.

Yes – We are a video podcast production company that wants you to not spend any money on complex over production that does nothing except drain your wallet and sit on YouTube with three views and one like from your Mom.

Today, I’m stripping the video podcast editing process down to the bare essentials – making your journey not just easier, but smarter. I’m going to show you the most streamlined, cost-effective way to produce a podcast that resonates with your audience and enhances your brand… guaranteed.

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These 9 Video Podcast Secrets Will Make Everyone Want To Watch/Listen

Let’s dive into the nitty-gritty of video podcasting and content creation. I’m here to spill the beans on 10 must-know tips for spicing up your outlines and scripts. Getting your focus statement spot-on is key – it’s like your secret weapon. We’re also going to master the art of storytelling that keeps your audience glued to their screens. Plus, I’ll show you how to hook ’em in and keep ’em hooked with some clever questioning techniques. And because I’m all about overdelivering, I’m throwing in three bonus tips that’ll really give your content a leg-up. If you’re a content creator looking to step up your game and really connect with your audience, this is the stuff you need.

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Should You Use Video In Your Podcast? (and if so how to do it)


Discover the potential of video podcasting in 2024, an unexpected yet powerful tool to turbocharge your podcast’s reach and engagement. Learn from a two-year journey that led to a 3900% increase in audience reach by incorporating video into a podcast strategy. This article offers a comprehensive guide, from understanding the 80/20 rule in podcasting to practical steps in video incorporation and playing the long game for consistent growth.

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I used this weird story tactic to make original podcast episodes | COTG Dec 2023

As a podcast and content creator, understanding the value of podcast listener attention is crucial for your success. At the same time, knowing how long it takes to shape your unique podcast voice is also necessary for success. In this article, we delve into the power of podcasts in capturing listeners’ full attention and showcasing brand values through storytelling. Discover how podcasts excel in increasing brand affinity, building thought leadership, and reaching a wider audience with minimal effort. Whether you’re interested in podcast production, content creation, or video podcasting, this article provides valuable insights to help you optimize your strategies and elevate your podcasting game.

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This 80s movie showed us everything we need to know about growing a podcast | Nov COTG

Are you looking to grow your podcast and increase its reach? In this comprehensive guide, we will explore the powerful framework of high value, high volume, and consistency that can take your podcast to new heights. By implementing this proven strategy, you can attract a larger audience, engage with your listeners, and establish a successful brand in the competitive world of podcast production and content creation. Whether you’re a seasoned podcaster or just starting out, this guide will provide valuable insights and practical tips to help you create compelling content that resonates with your target audience. Get ready to unlock the true potential of your podcast and achieve lasting success!

In this article, you’ll learn;

  • 🏗️How the high value, high volume and consistent framework actually works in growing your podcast
  • 🤖 Eight ChatGPT Prompts to Create  Better Podcast Content
  • 🎙️The Top Mistakes Podcasters & Content Marketers Make
  • 🎚️How to use the “volume negates luck” rule in your own podcast

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Use this SECRET formula to create 24 pieces of content from one podcast episode

Reach 10x more people with only 10% work (aka less)

Founder and executive producer of Pod Paste, introduces the struggles and challenges that companies and brands face in the world of content creation and marketing.

We highlight the extensive time and effort it takes to edit a high-quality podcast episode, averaging around 8 to 11 hours for a 45-minute interview. This is production from end to end (creating episode idea, booking guests, researching guest, questions, setup for the interview, recording, editing, show notes, title, marketing and promotion).

Our goal is to rescue podcasters from this chaos by providing support in shaping their voice, telling their story, and reaching a wider audience. We want to save companies 100 hours by offering services such as brainstorming captivating episode concepts and providing recording best practices.

All so that you can focus on running their business while leaving the editing and marketing tasks in our capable hands.

Avoid podcast failure with these 8 secrets to grow your brand in 79 minutes

How to get your podcast noticed by the right people now!

This video podcast series is a collaboration between Pod Paste, DLake Create, and Digital Ninjas.

We’re on a mission to supercharge your brand, company or organization and help you change the world through digital strategy, training and insights. In the last eight episodes, we’ve spoken about one specific idea to help you market your business better.

While we usually make these short, this is the full-length panel discussion that we had with four of the best digital content marketers in Sydney, Australia.

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