Focus on one thing and everything falls into place
Ah, the world of business. So many misconceptions out there. One of the biggest? That scaling up quickly is the key to success. You know what actually is crucial for long-term success? Doing things that don’t scale.
I just released this piece of content (aka video/podcast) the other day featuring Natalie Raefa, Jensen Gleer, and Brendan Hill, and they were all talking about their own experiences with this.
TLDR/Wrapping it up (yes I give value from the start!)
- Doing things that don’t scale in the early stages of a business is essential for long-term success.
- But as a business grows, you need to start thinking about scaling up in an efficient and effective manner.
- Just don’t forget about the importance of understanding the user base and providing value.
- Trust me, they’ll love you for it.
Connecting with potential users, finding micro-influencers, and understanding the needs of retailers may seem like grunt work, but they provide some serious product validation and a deep understanding of the user base. I know this all too well!
Without a clear understanding of the user base and their needs, scaling up quickly can actually be detrimental. You need to connect with users and receive product validation before moving forward with any major changes.
But here’s the thing: as a business grows, there are opportunities to scale up in a more efficient and effective manner. You can start utilizing platforms that automate tasks such as copywriting or image generation. But don’t just do it for the sake of doing it. Think about the use case and whether or not the audience will resonate with the content generated by these platforms.
And please, for the love of all things (insert your belief or nonbelief thing here), avoid the mindset of scaling for scaling’s sake.
People come to a business for connection, value, and brand, not just for the sheer size of the company. It’s important to understand where a business is in its life cycle and to focus on scaling in the areas that will provide the most value to the user base.
Watch, listen, and read on to why doing things that don’t scale can help your business and more in this episode.
What You’ll Learn
- The things that don’t scale
- Tools to use to get to scale
- Whether you should scale for scale’s sake
- How being lazy and just putting stuff out of better than nothing
And much more
Panel Discussion Speakers
- Nathalie Rafeh – founder and CEO and Splashup. An e-commerce sass platform that creates shopping experiences shoppers won’t forget
- Genson Glier – growth hacker extraordinaire
- Brendon Hill – content wiz and be an investor
- Daren Lake – Founder & Chief Content Creator at DLake Media/DLake Creates with a focus on fitness, health and wellness
Links & Resources
- Paul Graham – Do things that don’t scale – http://paulgraham.com/ds.html
- Kevin Kelly – 1,000 true fans – https://kk.org/thetechnium/1000-true-fans/
- Nathalie Rafeh Linkedin – https://www.linkedin.com/in/nathalierafeh
- Splashup – https://www.splashup.co/
- Genson Glier – Linkedin – https://www.linkedin.com/in/genson/
- Brendan Hill – LInkedin – https://www.linkedin.com/in/itsbrendanhill/
- Daren Lake – Linkedin – https://www.linkedin.com/in/dlakecreates/
- Digital Ninjas – https://www.digitalninjas.com/