Creators Have Always Known What Is Up!
Are you a business owner looking to level up your content game? Are you struggling to keep up with the latest trends and strategies in content creation? You’re not alone. It can be challenging to navigate the world of marketing, especially when it comes to branded content. But fear not, because we’ve got you covered with this beginner’s guide to video podcasts as branded content.
Imagine this: You’re a medieval blacksmith, hammering away at a piece of metal. You’re not sure what you’re making yet, but you know it has to be something great. You try one thing after another, each time refining and perfecting your craft until you finally have the perfect sword. This is what it’s like to create branded content. It’s a process of experimentation, refinement, and dedication, and it’s all about finding that sweet spot that works for your business.
What You’ll Learn
In this guide, we’ll cover:
- [00:01:52] Sources of creativity.
- [00:05:16] Delegating to content creators.
- [00:09:07] Automating creativity.
- [00:12:07] Combination of creative and analytics.
- The value of experimentation
- The 70/20/10 rule for balancing content priorities
- How discipline allows for creative freedom
- Ideas for banking new ideas
- Why it’s okay to produce bad content
So let’s dive in and see how you can unleash your inner artist with video podcasts as branded content.
The Value of Experimentation
One of the key insights we’ll explore in this guide is the value of experimentation. Just like the blacksmith trying one thing after another, you need to try out new things to see what works for your business. This means being open to new ideas and willing to take risks. But don’t worry, you don’t have to do it alone. Our panel of marketing experts will share their experiences and knowledge to help you find that creative sweet spot.
The 70/20/10 Rule
Another important strategy we’ll cover is the 70/20/10 rule for balancing content priorities. This rule says that you should spend 70% of your time on what’s working, 20% on more stable stuff that works in the industry, and 10% on creative growth hacks. This can help you find that sweet spot that works for your business, while still allowing for experimentation and creativity.
How Discipline Allows for Creative Freedom
It may seem counterintuitive, but discipline is actually key to unlocking your creativity. By organizing your ideas and creating a process for yourself, you can free up your mind to focus on the creative work. Our panelists will share their tips for staying disciplined and organized, so you can unleash your inner artist.
Banking New Ideas
As a content creator, you’re probably full of ideas. But what do you do with all those ideas? Our panelists will share their strategies for banking new ideas, so you’ll never run out of content. From using email as a place to hold your ideas to creating containers in Evernote, Asana, Todoist, and Google Calendar, there are plenty of ways to organize your ideas and keep them flowing.
Why It’s Okay to Produce Bad Content
Finally, we’ll talk about why it’s okay to produce bad content. As a beginner in the world of branded content, it can be tempting to hold back and only produce the best of the best. But as our panelists will share, it’s important to be comfortable with pumping out bad stuff. It’s all part of the process of experimentation and refinement, and it’s how you’ll find that sweet spot that works for your business.
So there you have it, a beginner’s guide to unleashing your inner artist with video podcasts as branded content. With these key insights and strategies, you’ll be well on your way to creating content that resonates with your audience and helps your business grow. So grab your hammer and start experimenting, because the perfect sword is just waiting to be forged.