The Magic of AI plus real humans in Content Creation

Harnessing the Power of AI for Next-Level Content Creation

Artificial intelligence/AI is literally everywhere. Some people are terrified while others are excited.

Which side are you on? Does it help content creation and marketers or does it hurt us?

Stay tuned as we answer that and figure out how to Harness the Power of AI for Next-Level Content Creation on this episode of Content On The Go.

AI needs human validation

Artificial intelligence, or AI, is becoming increasingly prevalent in our daily lives. From the chatbots on customer service websites to the personalized recommendations on streaming platforms, AI is changing the way we interact with technology. However, as AI becomes more sophisticated, questions arise about its impact on creativity and content creation. Will AI eventually replace human creativity, or will it always require human validation?

In a podcast discussion on the topic, the panelists agreed that while AI can be a useful tool for content creation and marketing, it still requires human interaction and validation. Jensen Gleer, a growth hacker, stated that “you always need that human interaction to validate it because humans are the ones that are going to convert on it or be engaged in some way through it.” In other words, while AI can generate content, it is ultimately up to humans to determine its effectiveness and appeal.

However, there is also a concern that AI could eventually replace human creativity altogether. Natalie Rafeh, the founder and CEO of an e-commerce software company, shared a story about a fake Instagram influencer created entirely through AI. The influencer gained thousands of followers and even secured sponsorships, demonstrating the potential power of AI in the marketing world. This raises the question of whether AI-generated content could eventually become so convincing that it replaces human-generated content entirely.

Adapt to new mediums quickly.

The world is evolving at an unprecedented pace, and businesses must adapt to new mediums quickly to remain relevant. With the advent of artificial intelligence, businesses have new tools to create and market content in innovative ways. However, it is important to remember that AI is only a tool and that human creativity and input are still necessary for effective content creation.

The speakers discussed the potential of AI in content creation and marketing. They highlighted the importance of understanding new platforms and technologies, such as Unity and Solidity, to adapt to the changing landscape. For example, businesses can lower costs by replacing physical models with digital ones in e-commerce or build online courses with AI assistance in education.

The speakers highlighted the importance of understanding one’s audience and what resonates with them. While some may prefer face-to-face interactions, others may prefer digital interactions with AI assistance. It is crucial to understand one’s audience and adapt to their preferences to remain relevant.

AI cannot replace human interaction.

One area where AI cannot replace human interaction is in dealing with bespoke problems. While AI and machine learning have come a long way in recent years, there will always be situations where a human touch is necessary. When faced with a unique challenge or situation, there is no substitute for a one-on-one conversation with an actual person who can understand the nuances of the problem and provide tailored solutions.

Another area where AI falls short is in product finders. While algorithms can replicate basic human rules, there is still a level of confusion around what is AI and what is just an algorithmic process. When it comes to functional products like washing machines, there are different rule-based questions that need to be asked, such as the size of the apartment, the number of people who need it, and whether eco-friendliness is a priority. While these product finders may be automated, they still require a level of human input and understanding to provide the best recommendations.

Remember – AI cannot replace human interaction. While AI has its benefits, it still cannot replicate the level of understanding and empathy that comes with human interaction. Businesses must continue to find ways to incorporate AI into their processes while also valuing the importance of human input and creativity. As we move forward into an increasingly technological future, it is crucial that we strike a balance between the capabilities of AI and the irreplaceable value of human interaction.

What You’ll learn

  • Why we aren’t there yet
  • How AI compliments our natural human element
  • A unique case study of AI’s unique transition into social media
  • Why it depends on your audience
  • and more.

Panel Discussion Speakers

Nathalie Rafeh – founder and CEO and Splashup. An e-commerce sass platform that creates shopping experiences shoppers won’t forget

Genson Glier – growth hacker extraordinaire

Brendon Hill – content wiz and be investor

Daren Lake – Founder & Chief Content Creator at DLake Media/DLake Creates with a focus on fitness, health and wellness

Links & Resources (in progress)