Discover the potential of video podcasting in 2024, an unexpected yet powerful tool to turbocharge your podcast’s reach and engagement. Learn from a two-year journey that led to a 3900% increase in audience reach by incorporating video into a podcast strategy. This article offers a comprehensive guide, from understanding the 80/20 rule in podcasting to practical steps in video incorporation and playing the long game for consistent growth.
It’s February 2024. There is no special holiday today but I like to give things to folks when they don’t expect them. But first, you need to answer this question – Should you use video in your podcast?
If you’ve been following this newsletter for a while you will know that we are big proponents of video for podcasting. It turbo/super/nitrous oxide charges your efforts. For you car folk – same engine, crazy output.
My podcast sucked at reaching people until I used this one small thing but it took me two years. That one “Small” thing is video, which ironically is a big thing. It took me two years to really figure it out and see results but in the end, I was able to 39x my reach than if it was just an audio-only podcast. Yes, that’s right. 3,900% more people. It went from 1300 audio plays to over 60,000 plays and impressions across 40+ pieces of content on over 8 platforms.
Writing that last sentence made me realize this might be a lot. But it’s not.
But first, hold on… should you even add video to your podcast if you have one or you don’t?
Well, you’re in store for that amazing gift I told you about in the title. I’m Content Stacking the Content Stack. This is a meta cheese-on-cheese sandwich inside of a sandwich.
What are you going to get in here?
A free replay of the full 32 min webinar where I go into detail on if you should or should not use video and how to do it if you choose to do it
- The presentation deck pdf
- Workbook and checklist so you can start ASAP
- My real-world case study of how I 39x’d my reach by doing this framework (yes 10% more effort gave me 39x output)
- New Year – New Gifts for the World.
Here’s a quick summary of that webinar.
Video Podcasting: Not as Scary as You Think
Alright, let’s get real for a second. Adding video to your podcast might sound like you’re about to climb Mount Everest in flip-flops, but it’s actually not that crazy. Sure, I’m no Spielberg, and you probably aren’t either (no offense). But that’s fine! Video podcasting isn’t about making some blockbuster movie; it’s about being real, being you. Those little moments, your genuine reactions, you talking directly to the camera at times or your guest and showing emotion – that’s the good stuff.
Crunching Numbers: The 80/20 Rule in Full Effect
The Pareto principle is real. It occurs in nature, economics, and your closet. It’s like this secret sauce where 20% of your effort churns out 80% of the results. Mind-blowing, right? I was already doing the podcast dance (researching, outlining, recording, editing, marketing, publishing, etc.) but throwing video into the mix? That was my 20% – my secret weapon. Sometimes it’s even only 10% input.
The Nitty-Gritty: Rolling Up Your Sleeves for Video
I won’t lie to you – Adding video means you gotta roll up your sleeves a bit (or have someone else roll them up for you) There’s more editing, more files/tech to manage, and a few new skills to pick up. But let me make this clear, you don’t need a PhD in videography. Think of it as leveling up in a game – going from level 2 to level 4. Not level 1 to 10. Sure, it’s a challenge, but the rewards – worth it… I think.
To Video or Not to Video: That’s the Question
The question from the beginning of this. Should you add video to your podcast (if you have one or if you are looking to create one?)
If you’re all snuggled up in your audio-only blanket, hey, no pressure. Do what feels right. But if you’ve got that itch to shake things up, to add a splash of color to your podcast, then why not give the video a whirl?
The worst you are going to lose is a few hours learning a skill that most likely will transfer to other areas. Or you’ll waste a few hundred dollars seeing if a company can help you do it.
Where and how to start? It’s not rocket science. Plan out your episode, grab some basic gear – a decent mic, maybe a webcam or your phone (Later Apple Mac operating systems can use iPhones as webcams if you can mount it in a good place), and some simple lighting. Your local Everything store has ring lights for $20 now. No excuses. And when you’re editing, think of all the fun ways you can slice and dice that content into content-stacked pieces.
The Long Haul: Steady Growth Beats Viral Fame
This isn’t about chasing those 15 minutes of viral fame. It’s about playing the long game, showing up consistently, and delivering something memorable. With video, you’re not just reaching more ears; you’re connecting with more hearts and building real relationships. There are people on the other end that subconsciously end up trusting you and what you say. Help them with problems and create real bonds.
Video as Your Growth Catalyst
By leveraging the power of video, you can amplify the impact of your podcast and reach a wider audience. Don’t limit yourself to the traditional interview format. The concepts (connect with people in a real way) remain the same and are still very few. But embrace the many new methods and technology.
Remember, with just a little more effort, you can exponentially increase your podcast’s reach and engagement which overall serves everyone, your audience, and hopefully you.