These 9 Video Podcast Secrets Will Make Everyone Want To Watch/Listen

Read Time - 4 minutes

Let’s dive into the nitty-gritty of video podcasting and content creation. I’m here to spill the beans on 10 must-know tips for spicing up your outlines and scripts. Getting your focus statement spot-on is key – it’s like your secret weapon. We’re also going to master the art of storytelling that keeps your audience glued to their screens. Plus, I’ll show you how to hook ’em in and keep ’em hooked with some clever questioning techniques. And because I’m all about overdelivering, I’m throwing in three bonus tips that’ll really give your content a leg-up. If you’re a content creator looking to step up your game and really connect with your audience, this is the stuff you need.

Use this framework to help you make sticky content that reaches 10x more people

After reading/listening to/watching this you will learn the following;

  • My top nine tips on how to write the outline and script for video podcasts so that people will want to click play on
  • I’ll touch on why the focus statement is so damn critical BEFORE you write or record your first words
  • Create compelling hooks to engage that person who clicked on your content and keep them until the end
  • Use the most obvious storytelling trick throughout to keep your content sticky
  • How to signpost and ask questions at the right time to transition to the next sections seamlessly
  • And three bonus ideas that are easy to do and will give you another 10x return on investment – guaranteed (10×10 is 100 right?)


Why Do You Need To Follow This Framework?

Well, you don’t need to follow anything. I hope you choose to possibly think about integrating this framework into your life. But selfishly I love frameworks. They are great because they can be highly adapted to any one person, industry, and situation. And, because this is content you found free, you can do whatever you want with it.

  • Take 10% and ignore the rest – it’s your world, I’m just a squirrel trying to get a nut.
  • Take 90% and change the last one thing to fit your style – you got it, use the one-to thing to turbo-boost your video podcast performance.
  • Take 100% because you love it – by all means, steal it and make it your own (feel free to give us a shoutout to us on whatever platform you decide to post it)

That’s what a framework is made for.

I also wanted to make this super easy to follow. While I love listicle-styled content, the nature of frameworks makes it easy to skim, jump around, and ultimately get lost.

To stop you from getting lost I’ve created a framework inside of a framework (insert South Park Inception Meme).

And it’s my favorite framework; The What is it, Why is it Important, and How to use type.

Edit From Future Daren

As I went deeper into writing this, I realized this was going to be huge. Like 7,000-10,000 words huge. That’s a short mini-book (might be an e-book in the future!). Since this is a newsletter and because I have a dash of ADHD, I think focusing on one per newsletter over the next few months would be the best experience for you and me. And because it’s my favorite meme of possibly all time…

1 – Crystal Clear Focus Statement

What is it?

You need to define what the main objective is of this piece of content. Answering questions like;

  • What do we want your target audience to take away from this?
  • What makes this piece of content different from all the other content in this space that you’ve done and others have put out?
  • What is the main filter that we will run all ideas through that make sure we keep everything focused?

All these questions help in keeping this focus statement crystal clear.

Learning something new? Amaze. Share this out to someone special who needs this.


Why is this important?

You need to make sure you’re doing a combination of;

How you could implement this?

At the early stages of creating content for your brand/company, you should have something like a brand bible of sorts that focuses on these parts. If you don’t have that, now is the best time to create one.

Creating pillars or buckets of content types is a great way to know what to post. These are generally subcategories that sit under or next to your industry focus.

For example; I have a running brand on the “side” of doing all this video podcast stuff for companies and brands. Under the running umbrella there are many things I talk about ranging from;

  • Shoes/Gear/Technology
  • General Run Training
  • Resistance/Weight Training
  • Psychology/Mindset
  • Sleep/Rest/Recovery
  • Nutrition
  • Racing

You get the idea.

I have about 15 and I think every few months I add another one. Try not to get too granular as it gets confusing, especially in the beginning. Keep these broad and general. Your future attention-lacking “don’t give me another thing to do” self will thank you.

Every industry and brand can do this and it makes your life 100 times easier when you sit down to make content.

Keeping a library of ideas and labeling them is also another way as you will get ideas throughout your days, when you’re out, etc.

I’ve covered this here but it’s best to use a strong note-taking app that you use consistently and trust. Everything works, but we personally like Notion for its modular abilities and second brain-like functions.

What’s Next For You?

And that’s it… You’ve now downloaded my wisdom and experience from my brain to yours to create new knowledge. Hurray.

That’s just the literal tip of the iceberg. I have eight plus three more ways for you to become a content-clicking monster (11 total) that I’ll be going more in-depth on in the coming future.

We appreciate your time and while this is free, the one thing I ask of you is to please share this out if you actually learned something new or I made you a million dollars.

Should You Use Video In Your Podcast? (and if so how to do it)

Read Time - 4 minutes

Discover the potential of video podcasting in 2024, an unexpected yet powerful tool to turbocharge your podcast’s reach and engagement. Learn from a two-year journey that led to a 3900% increase in audience reach by incorporating video into a podcast strategy. This article offers a comprehensive guide, from understanding the 80/20 rule in podcasting to practical steps in video incorporation and playing the long game for consistent growth.

Download full webinar bonus pack below here, for free!

It’s February 2024. There is no special holiday today but I like to give things to folks when they don’t expect them. But first, you need to answer this question – Should you use video in your podcast?

If you’ve been following this newsletter for a while you will know that we are big proponents of video for podcasting. It turbo/super/nitrous oxide charges your efforts. For you car folk – same engine, crazy output.

My podcast sucked at reaching people until I used this one small thing but it took me two years. That one “Small” thing is video, which ironically is a big thing. It took me two years to really figure it out and see results but in the end, I was able to 39x my reach than if it was just an audio-only podcast. Yes, that’s right. 3,900% more people. It went from 1300 audio plays to over 60,000 plays and impressions across 40+ pieces of content on over 8 platforms.

Writing that last sentence made me realize this might be a lot. But it’s not.

But first, hold on… should you even add video to your podcast if you have one or you don’t?

Well, you’re in store for that amazing gift I told you about in the title. I’m Content Stacking the Content Stack. This is a meta cheese-on-cheese sandwich inside of a sandwich.

What are you going to get in here?

A free replay of the full 32 min webinar where I go into detail on if you should or should not use video and how to do it if you choose to do it

  • The presentation deck pdf
  • Workbook and checklist so you can start ASAP
  • My real-world case study of how I 39x’d my reach by doing this framework (yes 10% more effort gave me 39x output)
  • New Year – New Gifts for the World.

Download all of that here, for free!

Here’s a quick summary of that webinar.

Video Podcasting: Not as Scary as You Think

Alright, let’s get real for a second. Adding video to your podcast might sound like you’re about to climb Mount Everest in flip-flops, but it’s actually not that crazy. Sure, I’m no Spielberg, and you probably aren’t either (no offense). But that’s fine! Video podcasting isn’t about making some blockbuster movie; it’s about being real, being you. Those little moments, your genuine reactions, you talking directly to the camera at times or your guest and showing emotion – that’s the good stuff.

Crunching Numbers: The 80/20 Rule in Full Effect

The Pareto principle is real. It occurs in nature, economics, and your closet. It’s like this secret sauce where 20% of your effort churns out 80% of the results. Mind-blowing, right? I was already doing the podcast dance (researching, outlining, recording, editing, marketing, publishing, etc.) but throwing video into the mix? That was my 20% – my secret weapon. Sometimes it’s even only 10% input.

The Nitty-Gritty: Rolling Up Your Sleeves for Video

I won’t lie to you – Adding video means you gotta roll up your sleeves a bit (or have someone else roll them up for you) There’s more editing, more files/tech to manage, and a few new skills to pick up. But let me make this clear, you don’t need a PhD in videography. Think of it as leveling up in a game – going from level 2 to level 4. Not level 1 to 10. Sure, it’s a challenge, but the rewards – worth it… I think.

To Video or Not to Video: That’s the Question

The question from the beginning of this. Should you add video to your podcast (if you have one or if you are looking to create one?)

If you’re all snuggled up in your audio-only blanket, hey, no pressure. Do what feels right. But if you’ve got that itch to shake things up, to add a splash of color to your podcast, then why not give the video a whirl?

The worst you are going to lose is a few hours learning a skill that most likely will transfer to other areas. Or you’ll waste a few hundred dollars seeing if a company can help you do it.

Where and how to start? It’s not rocket science. Plan out your episode, grab some basic gear – a decent mic, maybe a webcam or your phone (Later Apple Mac operating systems can use iPhones as webcams if you can mount it in a good place), and some simple lighting. Your local Everything store has ring lights for $20 now. No excuses. And when you’re editing, think of all the fun ways you can slice and dice that content into content-stacked pieces.

The Long Haul: Steady Growth Beats Viral Fame

This isn’t about chasing those 15 minutes of viral fame. It’s about playing the long game, showing up consistently, and delivering something memorable. With video, you’re not just reaching more ears; you’re connecting with more hearts and building real relationships. There are people on the other end that subconsciously end up trusting you and what you say. Help them with problems and create real bonds.

Video as Your Growth Catalyst

By leveraging the power of video, you can amplify the impact of your podcast and reach a wider audience. Don’t limit yourself to the traditional interview format. The concepts (connect with people in a real way) remain the same and are still very few. But embrace the many new methods and technology.

Remember, with just a little more effort, you can exponentially increase your podcast’s reach and engagement which overall serves everyone, your audience, and hopefully you.

I used this weird story tactic to make original podcast episodes | COTG Dec 2023

Read Time - 5 minutes

As a podcast and content creator, understanding the value of podcast listener attention is crucial for your success. At the same time, knowing how long it takes to shape your unique podcast voice is also necessary for success. In this article, we delve into the power of podcasts in capturing listeners’ full attention and showcasing brand values through storytelling. Discover how podcasts excel in increasing brand affinity, building thought leadership, and reaching a wider audience with minimal effort. Whether you’re interested in podcast production, content creation, or video podcasting, this article provides valuable insights to help you optimize your strategies and elevate your podcasting game.

Hello to all the podcast/content creators and content-curious folks out there.

This edition is the last one for 2023. I trust your 2023 was as eye-opening and growth-oriented as ours was.

In this newsletter, you’ll learn about;

  • The Classic Helsinki Bus Station Parable and why copying others is a very good thing
  • What the Real Value of Podcast Listener Attention is
  • How to reach 10x more people with only 10% work (aka less)
  • A great quote on why you should sequence your consistency before intensity

The Helsinki Bus Station Parable

In this content piece, I’m going to go a bit deep into a pretty cool concept that might just change the way you think about creativity. The road to originality often begins with a journey through unoriginality.

The Copycat Phase

Imagine yourself as a budding photographer eager to make your mark in the art world. You start by picking a specific artistic style, let’s say platinum studies of nudes. You pour your heart and soul into capturing unique and beautiful images. But when you proudly present your work to a gallery owner, you’re hit with disappointment. They tell you that your photos resemble the work of another photographer, Irving Penn. Turns out, you were unknowingly following his path all along.

Frustrated, you decide to switch gears. You choose a different genre of photography, hoping to create something truly original. But once again, you’re met with the same critique – your work appears derivative. It feels like a never-ending cycle of disappointment, and you find yourself back at the bus station, contemplating your next move. But what if I told you that this seemingly endless loop is actually an essential part of the creative process?

The Patient Journey

Let me explain this concept better by sharing an inspiring story about Helsinki’s main bus station. As you drive out of the city of Helsinki starting your journey you see the standard city sites. Grocery stores, shopping plazas, cafes, restaurants, parks, more roads, more apartment buildings, etc.

Then the suburbs happen and it’s more houses and more green parks and of course more roads.

As you’re getting a bit bored looking out the window something interesting happens. The bus routes diverge onto rolling roads, pastures, and hills, taking you to unique destinations. This is where the real magic begins. But here’s the catch – this transformative phase only happens for those who have the patience to immerse themselves in the earlier stage.

Think of the early part of the bus journey and the original copycat phase as a trial-and-error process. By copying others, learning new skills, and accumulating experience, you lay the foundation for your own distinctive voice. It’s like building blocks, each step contributing to your creative growth. And trust me, my friends, this applies not only to art but to various areas of life.

Embracing the Well-Trodden Path

In our fast-paced world, there’s immense pressure to always choose the unconventional path. We’re encouraged to reject the norms and seek constant novelty as soon as things get boring. But by doing so, we miss out on the richness and depth that comes from embracing the well-trodden path.

Just like sitting around and staring at a painting for an hour until you start seeing what the artist actually meant, we need to slow down and appreciate where we are. It’s in those moments that we truly connect with our surroundings and experience profound understanding. Whether it’s staying committed in a long-term relationship or putting down roots in a [insert community/industry of your choice], meaningful and singular accomplishments take time.

Embrace the unoriginal, copy, learn, and accumulate experiences. Stay on the bus, even when it feels repetitive. Trust your journey and that eventually, you’ll reach the point where your unique voice/style/craft emerges.

What’s the Real Value of Podcast Listener Attention?

In this blog, they explore the power of podcasts compared to other marketing mediums. They highlight that podcasts excel at capturing listeners’ full attention, demonstrating brand values through storytelling, introducing thought leaders, increasing brand affinity, and building thought leadership. But here’s the thing, my friends: downloads aren’t the whole story. It’s all about attention and unique listeners.

They introduced a new metric called “Cost Per Minute of Attention” to measure the impact of podcasts. By calculating the total time spent listening and the cost of production, you can see the value podcasts bring compared to other mediums. And let me tell you, the results might surprise you!

So, here are five key takeaways:

  1. Podcasts capture attention: They keep listeners engaged for extended periods, resulting in meaningful benefits for your brand.
  2. Downloads vs. attention: Downloads don’t measure the time spent or the desire to come back, but attention does.
  3. Measuring listener retention: Focus on whether listeners stick through an entire episode for a better understanding of engagement.
  4. Cost Per Minute of Attention: This metric showcases the value of podcasts by comparing the total minutes of attention to the production cost.
  5. Comparing across mediums: Apply the same formula to other marketing initiatives like videos and blog posts to see how they measure up.

Learn it all here.

How to reach 10x more people with only 10% work (aka less)

This piece introduces the struggles and challenges that most companies and brands face in content/podcast creation and marketing.

We highlight the extensive time and effort it takes to edit a high-quality podcast episode, averaging around 8 to 11 hours for a 45-minute interview. This is production from end to end (creating episode ideas, booking guests, researching guests’ questions, setting up for the interview, recording, editing, show notes, title, marketing and promotion).

Our goal is to save podcasters/businesses/brands from this chaos by providing support via managing their podcast, shaping their voice, telling their story, and reaching a wider audience.

On average, we strive to save companies 100 hours by offering services such as brainstorming captivating episode concepts and providing recording best practices.

All so you can focus on running their business while leaving the editing and marketing tasks in our hands.

Learn it all here.

Notable Quotable Actionable task

“Consistency before intensity”

Start small and become the kind of person podcaster who shows up every day. Build a new identity.

Only then should you increase the intensity.

That’s it for Dec 2023!

PS – If you’re ready to take your content marketing to the next level, subscribe to our newsletter (if you don’t already), then replay to this email or contact us for more info about helping you with your content creation and let’s get started

This 80s movie showed us everything we need to know about growing a podcast | Nov COTG

Read Time - 6 minutes

Are you looking to grow your podcast and increase its reach? In this comprehensive guide, we will explore the powerful framework of high value, high volume, and consistency that can take your podcast to new heights. By implementing this proven strategy, you can attract a larger audience, engage with your listeners, and establish a successful brand in the competitive world of podcast production and content creation. Whether you’re a seasoned podcaster or just starting out, this guide will provide valuable insights and practical tips to help you create compelling content that resonates with your target audience. Get ready to unlock the true potential of your podcast and achieve lasting success!

In this article, you’ll learn;

  • 🏗️How the high value, high volume and consistent framework actually works in growing your podcast
  • 🤖 Eight ChatGPT Prompts to Create  Better Podcast Content
  • 🎙️The Top Mistakes Podcasters & Content Marketers Make
  • 🎚️How to use the “volume negates luck” rule in your own podcast

🏗️ How the high value, high volume, consistent framework actually works in growing your podcast

In the classic 80s movie “The Last Dragon” by Berry Gordy, the main character, “Bruce Leroy” Green, looks to find the ultimate level of martial arts mastery and become the “Last Dragon.” Bruce Leroy is in search of “The Master” throughout the whole movie which will give him the answers to all of his burning questions about life.

He runs to his sensei for magical answers and finds nothing. Then from one fortune cookie-themed scavenger hunt to another for an answer. His journey to greatness is not without its challenges, as Bruce Leroy faces opposition from the villainous Sho’nuff and must overcome his own doubts and fears.

Similarly, in the world of content creation, we often seek out a magical formula that will guarantee success and make us the ultimate Content Master.

The stakes are high for Bruce Leroy and for us as content creators. Failure means settling for mediocrity and never realizing our full potential or worse, your product/service not to be seen by more people which would generate more value for you and them. But by embracing the magical content formula of commitment and consistency, we can overcome any obstacle and achieve greatness. The punchline of “The Last Dragon” is that the true power lies within us all along, and the same is true for content creation. The formula may not be magical, but the results are very real and achievable if we are willing to show up each day and put in the work.

In content creation, I’ve created a new “magical” framework where you can get the output of high-performing content. I’ve named this formula “The Pod Paste Content Universe” or PCU for short.

But the irony is that there is nothing magical about this formula. Not to get woo-woo and self-helpy (it’s what I do best though). The magic really just comes from commitment within you. Yes, it’s INSIDE YOU like the Last Dragon. It’s having the ability to post high value at a high volume consistently.

Get that I didn’t say “High Quality”. As I’ve mistakenly done in the past, value can easily get confused with quality – more on that below.

And now before you go “Daren… that’s a lot of work to do I’ve got a podcast to start, content to make, and a business”. I know that creating content that is all three things can be challenging, but it is essential for building a successful brand.

In the future, I’ll look breakdown “The PCU” to help you, your brand, or your company create high-quality content that resonates with your audience.

But just for a short cheat sheet so you can remember, here are a few quick definitions of what the three tenants of the PCU refer to.

High Value

While all of these three areas are important, if you don’t deliver value to the end consumer it’s all a waste of your time

  • Teach someone how to do something they didn’t know how to do or didn’t know what something meant
  • Solve a problem that people have
  • Entertain them in some way
    Memes, Jokes, Inspirational quotes, people in skimpy/tight clothes that are barely appropriate on the beach, etc.

High Volume

  • This is subjective to your needs, industry, resources available, etc.
  • The rule of thumb is turning one long piece of content into multiple pieces
  • Saying the same message throughout and accepting that everyone isn’t seeing your stuff and even if they do, they need to hear the message more than once in different formats (video, audio, written, photos, infographics, quotes, animation, etc)


  • Doing this at whatever cadence you can sustain for as long as possible
  • Example 1: For my content and podcast production business it’s a 10-20 minute newsletter, podcast, and video release once a month. Then we publish short-form content to promote the long-form content 3-4 times per week that
  • Example 2: For my personal running brand, I publish 2-3 long-form pieces of content (written, audio, video) per month. Then I publish short-form content 4-6 times per week.
  • All of the above have been tested over time and are sustainable
  • At minimum – I wouldn’t do less than one long-form piece of content and three short-form pieces of content per day
  • At max – I wouldn’t do more than one long form per week and one – two short-form pieces per day.

One piece of content from someone

🤖 8 ChatGPT Prompts to Create  Better Podcast Content

In this article, Castos delve into the world of ChatGPT, an advanced AI developed by OpenAI, and explore its relevance for podcasters. ChatGPT, short for “Generative Pre-trained Transformer,” is a versatile language model designed to assist with various tasks. It’s essentially like having a smart virtual assistant that excels in synthesizing information, conducting research, and generating content. By leveraging ChatGPT effectively, podcasters can streamline their content creation process, enhance productivity, and produce high-quality content for their audiences.

What is ChatGPT and OpenAI? ChatGPT is a product of OpenAI, an organization dedicated to developing friendly AI for the benefit of humanity. OpenAI conducts research across multiple AI-related fields and provides tools and platforms for developers and researchers to create innovative AI applications. The “GPT” in ChatGPT stands for “Generative Pre-trained Transformer,” a powerful neural network architecture extensively used in natural language processing.

Why is it important? ChatGPT serves as an invaluable resource for podcasters as it can simplify various aspects of content creation. It can generate interview questions, suggest engaging podcast topics, and even help transform episode transcripts into other content forms like summaries, quotes, and social media posts. By harnessing the capabilities of ChatGPT, podcasters can save time, improve the quality of their content, and keep their audience engaged.

How to Implement This for Your Podcast Right Now: To get started with ChatGPT for your podcast, follow these steps:

  1. Research Guests and Generate Interview Questions: Use ChatGPT to create thought-provoking interview questions tailored to your guest. Provide context in your prompts for more insightful responses. Iterate and refine questions to dig deeper into your guest’s expertise.
  2. Generate Topics for Your Show: Combat creator’s block by asking ChatGPT to suggest podcast topics based on your show’s focus. Make sure to explain your podcast’s niche for more relevant ideas. Further, refine your chosen topics for a comprehensive episode outline.
  3. Transform Transcripts into Other Content: To promote your podcast effectively, use ChatGPT to convert episode transcripts into summaries, impactful quotes, and even tweet threads for social media. Remember to give ChatGPT specific instructions on style and content, and don’t forget to proofread the AI-generated content before publishing.

Read the full article here.

One piece of content from me

🎙️The Top Mistakes Podcasters & Content Marketers Make

Are you tired of creating the same old boring content that nobody seems to engage with? Do you want to create content that is fresh, exciting, and actually drives results for your brand? Look no further than video podcasts!

In a panel discussion with Sydney, Australia’s top content creators we cover how to use video podcasts as branded content.

Learn it all here.

What You’ll Learn

  • [00:02:10] Learning from Twitter
  • [00:03:51] TikTok’s growth and marketing.
  • [00:08:49] What’s next?
  • [00:10:35] Chopping content for scalability.
  • [00:15:02] Coming up with ideas.
  • Learning by doing
  • Understanding your platform and the best way to do it
  • The power of non-marketing content
  • How and why your content should stack starting from a podcast
  • Much More

🗣️Quote & Actionable task


@Alex Hormozi

This is a perfect three-word summary of how posting consistent, high value and high-volume content will help you beat the algorithms (or make it so that they don’t matter).

Go out there and take off your perfect suit. Just put out content that you know is good (this is not permission to be sloppy and put out trash) and naturally get better at doing the content.

That’s a wrap for Nov 2023!

Use this SECRET formula to create 24 pieces of content from one podcast episode

Read Time - < 1 minute

Reach 10x more people with only 10% work (aka less)

Founder and executive producer of Pod Paste, introduces the struggles and challenges that companies and brands face in the world of content creation and marketing.

We highlight the extensive time and effort it takes to edit a high-quality podcast episode, averaging around 8 to 11 hours for a 45-minute interview. This is production from end to end (creating episode idea, booking guests, researching guest, questions, setup for the interview, recording, editing, show notes, title, marketing and promotion).

Our goal is to rescue podcasters from this chaos by providing support in shaping their voice, telling their story, and reaching a wider audience. We want to save companies 100 hours by offering services such as brainstorming captivating episode concepts and providing recording best practices.

All so that you can focus on running their business while leaving the editing and marketing tasks in our capable hands.

Avoid podcast failure with these 8 secrets to grow your brand in 79 minutes

Read Time - 5 minutes

How to get your podcast noticed by the right people now!

This video podcast series is a collaboration between Pod Paste, DLake Create, and Digital Ninjas.

We’re on a mission to supercharge your brand, company or organization and help you change the world through digital strategy, training and insights. In the last eight episodes, we’ve spoken about one specific idea to help you market your business better.

While we usually make these short, this is the full-length panel discussion that we had with four of the best digital content marketers in Sydney, Australia.

Time Stamps of What You Will Learn

  • 00:03:49 Build relationships with micro-influencers.
  • 00:10:25 Trustworthy transparency and authenticity.
  • 00:13:46 Do things that don’t scale.
  • 00:17:39 Find your balance between automation and authenticity.
  • 00:22:45 Quality matters more than quantity.
  • 00:28:29 Focus on quality, not quantity.
  • 00:34:43 Talk to customers directly.
  • 00:40:34 Add value without expecting returns.
  • 00:42:44 Learn by doing.
  • 00:49:05 Automate content creation process.
  • 00:54:41 Plan ahead for less stress.
  • 00:59:10 Delegate creativity to experts.
  • 01:03:49 Practice and persist for success.
  • 01:08:51 Humans and AI must collaborate.
  • 01:10:41 Adapt to new mediums.
  • 01:18:57 Take care of your waste.
  • 01:19:34 Connect with leading marketers.

Build strong relationships with users.

The key to success in any business is building strong relationships with users. This is especially true in the digital world, where customers are often more likely to be swayed by personal connections than by flashy advertising campaigns. In order to build strong relationships with users, companies must understand who their target audience is, how to reach them, and how to create an engaging and meaningful connection with them.

One of the best strategies for building strong relationships with users is to focus on micro influencers. These individuals have an audience that looks like the company’s target audience. By reaching out to micro influencers and creating content tailored to their audience, companies can create an authentic connection with their users. This can be done through short form video content, blogs, podcasts, and other content types tailored to the micro influencer’s audience.

Another effective strategy for building strong relationships with users is to focus on user feedback and user interviews. By engaging with users and understanding their needs, companies can create products and services that are tailored to their needs. This will help to create a strong connection between the company and its users, as users will feel that their needs are being taken into account.

Finally, companies should also focus on repurposing content. By repurposing content from micro-influencers and other sources, companies can create an engaging and meaningful connection with their users. This can be done by removing watermarks, creating short form video content, and other techniques that will help to create a strong connection between the company and its users.

Create content like a comedian.

One of the key pieces of advice provided by the podcast is to create content like a comedian. As the podcast explains, comedians have to be creative and willing to take risks with their jokes. Companies should take a similar approach when creating content for their marketing campaigns. They should be willing to try different pieces of content, such as animations or videos, and experiment with different styles. Companies should also be willing to put out content that is unpolished and imperfect, as this is often more engaging than perfect content.

In addition, companies should not be afraid to take risks with their content. As the podcast explains, even big brands are often stressed about what content will work and what won’t. Companies should be willing to take risks and experiment with different pieces of content to see what works and what doesn’t. They should also be willing to use AI to generate content, as this can help them create more engaging content faster.

Plan now for less stress later.

However, it’s important to remember that content creation takes time and effort. If you don’t plan ahead, you may end up feeling overwhelmed and stressed out. That’s why it’s important to plan now for less stress later.

When planning content, it’s important to think about the end goal. What do you want to achieve? Is it to educate people about a product or service or to engage people in a conversation? Once you know what you want to achieve, you can start breaking down the content into smaller pieces. This will make it easier to manage and will help you stay organized.

You should also think about how you’re going to deliver the content. Will it be in the form of a podcast, blog post, video, or infographic? Each medium has its own advantages and disadvantages, so it’s important to choose the one that best fits your needs.

Once you have the content broken down into smaller pieces, it’s time to start creating. This is where you can get creative and experiment with different ideas. You should also think about how you’re going to promote the content. Social media is a great way to get the word out, but you should also consider email newsletters, press releases, and other methods.

Adapt using new technology.

As technology advances, it is important for businesses to adapt to new technologies in order to remain competitive. This is especially true in the age of AI and machine learning, which are rapidly transforming the way businesses operate. AI and machine learning can be used to automate processes, create more efficient customer journeys, and generate content more quickly. This can help businesses to reduce costs, increase efficiency, and gain a competitive edge.

One way businesses can adapt to new technologies is by understanding the platforms and technologies available. For example, if a business wants to play in the metaverse, they should understand platforms like Unity and blockchain technology. This will help them to better position their business and take advantage of the opportunities that new technologies offer.

Another way businesses can adapt to new technologies is by understanding the audience and what resonates with them. For example, some customers may prefer a more traditional approach, while others may be more open to new technologies. It is important to understand the preferences of the customer in order to ensure that the content is of a high enough quality to be engaging and effective.

AI and machine learning can also be used to help businesses create content more quickly and efficiently. AI can be used to generate content, while machine learning can be used to process imagery and automate tasks. This can help to reduce the time and effort required to create content, while still ensuring that it is of a high enough quality.

In Conclusion

There are many things we can take away from this episode, so I’ll try to make it nice and concise for you with actionable tasks.

Firstly, it is important to do things that don’t scale in the early stages of a business, such as getting out of the building and talking to customers directly. This helps in understanding their needs and building strong connections.

Secondly, finding your first 1,000 true fans is crucial for long-term success. This can be achieved by going where your target audience is, engaging with them authentically, and providing value. Additionally, leveraging communities and influencers can help build a loyal customer base.

Lastly, it is essential to have clear goals and expectations for your audience and to focus on quality over quantity when creating content.

All the best with your podcast journey and if you have any questions contact our team at “t a l k at p o d p a s t e dot com”

Six reasons why podcast marketing advise is wrong: Here is what actually works (part 1)

Read Time - 7 minutes

Treat your podcast like a brand and stop focusing on followers

TL: DR For This Issue

  • Podcast Marketing Advice that Works
  • What’s the real value of podcast listener attention
  • Which is better for a content creator: YouTube or TikTok?

Podcast Marketing Advice that Works

As a business owner or content creator with a podcast, you might have heard that having a strong social media presence is essential to your success. However, the truth is that you need to go one or even two steps deeper than just followers. Relying on most social media content marketing advice yields average results proving that the stomping might not be worth the juice.

So, what actually works? Treating your podcast as one part of a larger brand.

[in the voice of Jon Heder from Blades Of Glory]

“What does that actually mean?“

All jokes aside, it does actually mean something. Let’s dive into the world of branded content and in particular podcast marketing and break it down for you.

What I’ll Touch On

  • Why followers don’t matter
  • Fun story about the history of social media
  • Why you should stay away from TikTok trendy styled content
  • Briefly touch on how to create a successful branded video podcast

Nike & Goliath

Remember the story of David and Goliath? Just like David with his sling, small businesses, and content creators are up against giants like Coca-Cola and Nike. You might think that having a massive social media following is the key to success, but the truth is that it’s not about the size of your audience. It’s about the quality of your content. And more specifically what your content does to the end user and more importantly, what they end up doing with your content.

Does it make them keep watching to the end?

Do they share it with people they know?

Do they save it for later because it was so damn valuable?

Do they click on the link to find out more about your podcast and listen to the full episode?

Do they generally do something that is moving the needle toward brand affinity (which is a fancy marketing term for when someone feels aligned with you because you are speaking to them and their problems/beliefs)

Why Followers Don’t Matter

Whether you are a brand that monetizes your organic content with sponsors or you are trying to drive sales of your product/service via your organic content – I’ve found that the follower count mostly doesn’t matter (more on the mostly thing later).

Quick social media history lesson summed up by me that is mostly factual and slightly altered for brevity/humor:

In a time long ago (15-20 years back) there wasn’t really an algorithm on social media platforms that I know of. In the MySpace and early Facebook days you had friends and fans (Note – Followers didn’t become a thing until Twitter came in and changed the game). It was like an online forum aka Reddit before Reddit (shoutout to my early 2000s forum people!) There was also a chronological feed that just showed stuff to said friends’/fans’ feeds as you posted it.

It basically showed most if not all of your content to all the people that used the platform. It worked for a very short time until… it didn’t work.

It was annoying and made people hate and strongly dislike the apps, therefore, pissing off advertisers (who pay the bills to keep the apps alive).

Fast forward a few years (estimating between 2010-2015) and all the platforms abandoned the timeline feed to make way for more complex algorithms. The reasoning was to show them more of what they wanted to see regardless of time, etc. I would say that YouTube pioneered this with their recommendation engine and now TikTok’s “For You” page has supercharged that concept, for better or for worse.

Now we are in the present day – so let’s get back to the follower number not being so important.

An analogy that might help with follower numbers is to think of it more like a club with people inside and people outside waiting in line. We all know that the line outside is a game of optics and vanity metrics to make the place look like it’s “popping off” and everyone not in the venue is missing out.

But what’s actually happening inside of the club? I’ve got so many questions if I was standing on the streets looking at the line of people dressed in skimpy clothes that are not appropriate for the weather.

Who are these people inside the club? What do they do when they aren’t at the club? How much are those people in the bar spending? What are they buying? How good is the actual entertainment, music, and food to keep these people around?

Yes, humans love to follow other humans but only worrying about how many people are on the line or in our case followers that you have, is a waste of energy.

Alternatively, the number I highly recommend you focus on is views per post. Mainly the average and median views per post/video and what engagement (likes, comments, shares, saves) is actually happening on most if not all content platforms.

Actionable Task

Instead of focusing on growing your follower count, focus on creating content that is informative, entertaining, and overall extremely valuable to your target audience. You should know what that is if you’ve done your “why does this podcast need to exist audit” before you hit record for your first episode – but that’s a story for another day.

Why TikTokky stuff doesn’t work for podcasters and brands

TikTok is fun for some people and annoying for others. Trendy dances and challenges? Nope, don’t do it. TikTokky influencer-style, day-in-the-life documentary stuff? Not worth it. As a brand/company, it usually comes off as cringe and try hard.

You end up looking like this…

Unless the TikTokky style is what your brand naturally does, I highly recommend creating content that’s informative and valuable to your audience. That’s what really matters.

Also, don’t get caught up in the technicals of video production. Most of your potential customers/clients don’t care that you have the latest 8k high-end DSLR camera, with a $4,000 lens and you can do masking CGI edits that look better than the latest Marvel blockbuster. Just keep it simple, make sure you’re well-lit, and make sure your audience is learning something new that they can use in their lives.

Not Very TL: DR

Alright, so this is getting long. I promised early on that this newsletter’s format would be short (Content On The Go) because business owners ain’t got time for that. But I do know that this stuff is juicy and valuable so I’ll save part two for a later issue.

To tide you over in the meantime, if you want more value check out a few things I’ve found on the internet to help you create better video podcasts and grow your brand.

What’s the real value of podcast listener attention

This is a fun formula that Annalise Nielsen, Editor at Pacific Content created to objectively quantify the value of a podcast listen against other content mediums. They pitted it against video and blogs and I’m sure you could easily create a formula for social media, etc. This is a great argument as to why branded podcasts have so much sticky and staying power with your end consumer.

Learn what the real value of podcast listener attention is here.

Which is better for a content creator: YouTube or TikTok?

Creators have differing opinions on whether YouTube or TikTok is the better platform for growing their creator business. Traditional YouTubers tend to view TikTok as a platform for dancing and lip-syncing, not their “thing,” while TikTokers believe that YouTube is intimidating and that authenticity is more important than polished editing. Despite many creators having a presence on both platforms, the question remains: if they had to choose one, which platform should they focus on?

To settle this debate, two experts were invited to share their insights with Creator Wizard (yes that’s what he calls himself and he’s damn good), Justin Moore. Thomas Frank, known for his expertise in productivity, learning, and personal development, has built two massive YouTube channels and generated $120K a month through tutorials and Notion templates. On the other hand, John Hu, a TikToker, raised $5M for his business Stan and effectively utilized TikTok to build his personal brand and create awareness for his startup.

By the end of this episode, you’ll know:

  1. Whether certain types of creators or businesses are better suited to grow on YouTube or TikTok
  2. Whether you should double down on one or the other to make more money
  3. Who is a better Creator Debater: Thomas or John?

Learn which is better for your needs here.

Shakeup Your Content Marketing Education With These Surprising Tips

The Top Mistakes Podcasters & Content Marketers Make

Are you tired of creating the same old boring content that nobody seems to engage with? Do you want to create content that is fresh, exciting, and actually drives results for your brand? Look no further than video podcasts!

In this blog post, we’ll explore a panel discussion that covers how to use video podcasts as branded content. We’ll cover everything from learning by doing to understanding your platform and creating non-marketing content that engages your audience. Let’s Go!

What You’ll Learn

  • [00:02:10] Learning from Twitter
  • [00:03:51] TikTok’s growth and marketing.
  • [00:08:49] What’s next?
  • [00:10:35] Chopping content for scalability.
  • [00:15:02] Coming up with ideas.
  • Learning by doing
  • Understanding your platform and the best way to do it
  • The power of non-marketing content
  • How and why your content should stack starting from a podcast
  • Much More

Listen, watch, read and learn it all here.

Notable Quotable

If you’re not doing it for them (the customer/client/consumer of your producer/service) then it’s always going to be an uphill grind.

That’s a wrap for this issue.

PS – Some projects be like…

Get New Ideas Fast By Unleashing Your Inner Artist with Branded Content

Read Time - 3 minutes

Creators Have Always Known What Is Up!

Are you a business owner looking to level up your content game? Are you struggling to keep up with the latest trends and strategies in content creation? You’re not alone. It can be challenging to navigate the world of marketing, especially when it comes to branded content. But fear not, because we’ve got you covered with this beginner’s guide to video podcasts as branded content.

Imagine this: You’re a medieval blacksmith, hammering away at a piece of metal. You’re not sure what you’re making yet, but you know it has to be something great. You try one thing after another, each time refining and perfecting your craft until you finally have the perfect sword. This is what it’s like to create branded content. It’s a process of experimentation, refinement, and dedication, and it’s all about finding that sweet spot that works for your business.

What You’ll Learn

In this guide, we’ll cover:

  • [00:01:52] Sources of creativity.
  • [00:05:16] Delegating to content creators.
  • [00:09:07] Automating creativity.
  • [00:12:07] Combination of creative and analytics.
  • The value of experimentation
  • The 70/20/10 rule for balancing content priorities
  • How discipline allows for creative freedom
  • Ideas for banking new ideas
  • Why it’s okay to produce bad content

So let’s dive in and see how you can unleash your inner artist with video podcasts as branded content.

The Value of Experimentation

One of the key insights we’ll explore in this guide is the value of experimentation. Just like the blacksmith trying one thing after another, you need to try out new things to see what works for your business. This means being open to new ideas and willing to take risks. But don’t worry, you don’t have to do it alone. Our panel of marketing experts will share their experiences and knowledge to help you find that creative sweet spot.

The 70/20/10 Rule

Another important strategy we’ll cover is the 70/20/10 rule for balancing content priorities. This rule says that you should spend 70% of your time on what’s working, 20% on more stable stuff that works in the industry, and 10% on creative growth hacks. This can help you find that sweet spot that works for your business, while still allowing for experimentation and creativity.

How Discipline Allows for Creative Freedom

It may seem counterintuitive, but discipline is actually key to unlocking your creativity. By organizing your ideas and creating a process for yourself, you can free up your mind to focus on the creative work. Our panelists will share their tips for staying disciplined and organized, so you can unleash your inner artist.

Banking New Ideas

As a content creator, you’re probably full of ideas. But what do you do with all those ideas? Our panelists will share their strategies for banking new ideas, so you’ll never run out of content. From using email as a place to hold your ideas to creating containers in Evernote, Asana, Todoist, and Google Calendar, there are plenty of ways to organize your ideas and keep them flowing.

Why It’s Okay to Produce Bad Content

Finally, we’ll talk about why it’s okay to produce bad content. As a beginner in the world of branded content, it can be tempting to hold back and only produce the best of the best. But as our panelists will share, it’s important to be comfortable with pumping out bad stuff. It’s all part of the process of experimentation and refinement, and it’s how you’ll find that sweet spot that works for your business.

So there you have it, a beginner’s guide to unleashing your inner artist with video podcasts as branded content. With these key insights and strategies, you’ll be well on your way to creating content that resonates with your audience and helps your business grow. So grab your hammer and start experimenting, because the perfect sword is just waiting to be forged.

Shake Up Your Content Marketing Education with These Surprising Tips

Read Time - 4 minutes

The Top Mistakes Podcasters & Content Marketers Make

Are you tired of creating the same old boring content that nobody seems to engage with? Do you want to create content that is fresh, exciting, and actually drives results for your brand? Look no further than video podcasts!

In this blog post, we’ll explore a panel discussion that covers how to use video podcasts as branded content. We’ll cover everything from learning by doing to understanding your platform and creating non-marketing content that engages your audience. Let’s Go!

What You’ll Learn

  • [00:02:10] Learning from Twitter
  • [00:03:51] TikTok’s growth and marketing.
  • [00:08:49] What’s next?
  • [00:10:35] Chopping content for scalability.
  • [00:15:02] Coming up with ideas.
  • Learning by doing
  • Understanding your platform and the best way to do it
  • The power of non-marketing content
  • How and why your content should stack starting from a podcast
  • Much More

Learning by Doing

One of the best ways to create engaging content is to learn by doing. This means creating content and analyzing the results to see what works and what doesn’t. By doing this, you’ll be able to fine-tune your content creation process and create more effective content in the future.

Daren Lake, a fitness content creator, emphasized the importance of learning by doing in the panel discussion. He highlighted the value of creating content that is both valuable and engaging to the audience. He shared his experience of creating a podcast series collaboration between Digital Ninjas, DLake Creative, and Pod Paste. The series aims to supercharge your brand, company, or organization, and help you change the world through digital strategy, training, and insights. Each episode, they answer questions and talk about one specific idea to help you market and run your business better. He emphasized that they make the content easy to digest, short, and concise because they know that we’ve all got a business to run.

Understanding Your Platform

When it comes to creating engaging content, it’s important to understand your platform and the best way to use it. This means understanding the unique features and capabilities of the platform and creating content that takes advantage of them.

Nathalie Rafeh, the founder and CEO of SplashUp, spoke about the importance of understanding your platform during the panel discussion. She said that it is important to tailor your content to the specific platform. For example, if you are creating content for TikTok, you need to make sure that it is short and engaging. On the other hand, if you are creating content for YouTube, you can get away with longer-form content.

The Power of Non-Marketing Content

Creating non-marketing content is a powerful way to engage your audience. This means creating content that isn’t focused on selling your product or service but instead provides value to your audience. By doing this, you’ll build trust and loyalty with your audience, which will ultimately lead to more sales in the long run.

Brendan Hill, a content wizard and venture capitalist investor, spoke about the importance of non-marketing content during the panel discussion. He said that the best way to create engaging content is to provide value to your audience. This means creating content that is entertaining, educational, or informative. By doing this, you’ll build trust with your audience, which will ultimately lead to more sales in the long run.

How and Why Your Content Should Stack Starting from a Podcast

Creating a podcast is a great way to start your content creation journey. By doing this, you’ll be able to create a foundation for your content that you can build on over time. This means using your podcast as a launching point for other types of content, such as videos, blog posts, and social media content.

Genson Glier, a growth hacker extraordinaire, spoke about the value of starting with a podcast during the panel discussion. He said that a podcast is a great way to create a foundation for your content because it allows you to explore different topics in depth. Once you create a podcast episode, you can use that episode as a launching point for other types of content. For example, you can create a blog post that summarizes the main points of the episode or create a video that visually demonstrates some of the ideas discussed in the episode.


In conclusion, creating engaging content doesn’t have to be a struggle. By using video podcasts as branded content, you can create fresh, exciting content that engages your audience and drives results for your brand. The experts on the panel discussion emphasized the importance of learning by doing, understanding your platform, creating non-marketing content, and using your podcast as a launching point for other types of content. So what are you waiting for? Get started on your video podcast journey today!

Panel Discussion Speakers

  • Nathalie Rafeh – founder and CEO and Splashup. An e-commerce sass platform that creates shopping experiences shoppers won’t forget
  • Genson Glier – growth hacker extraordinaire
  • Brendon Hill – content wiz and be investor
  • Daren Lake – Founder & Chief Content Creator at DLake Media/DLake Creates with a focus on fitness, health and wellness

Links & Resources

I use this CONTRARIAN method to grow my podcast on 11x social media – here’s how

Read Time - 6 minutes

The rethinking of how I promote my podcast on social media

This newsletter has 3 parts to keep things “Going”;

  • Part 1 – The framework of how I grew my podcast on social 11x
  • Part 2 – The Magic of AI plus real humans in Content Creation
  • Part 3 – Proof of someone using methods to help grow their brand through podcasts (and/or content marketing in general)
  • Part 4 – An insightful thought

Part 1 | The framework of how I grew my podcast on social 11x

[Start storytime chimes] Once upon a time, at a feast celebrating the harvest, people brought cheap, quick dishes that lacked substance and flavor. A great chef arrived and brought a slow-cooked steak that left a lasting impression on the people. He explained that his dish was not just about filling one’s stomach, but about nourishing the body and the mind. The people began to focus on creating dishes that were slow-cooked, full of flavor, and made with care and attention. This feast became a celebration of the art of cooking and the joy of sharing a meal with others. [/End storytime chimes]

We can learn the value of long-form content, which provides sustenance, nourishment, and a deeper understanding of a topic or idea, just like a slow-cooked steak. So, just like this long-form newsletter, let’s take the time to savor the content we consume and create, and let’s remember that sometimes, the best things in life are worth the wait.

The Framework & Marriage Involving Long v Short Form Content

In our attention-starved world, we’re constantly pummelled with quick, bite-sized videos that are easy to consume and share. From TikTok to Instagram Reels, to YouTube shorts; short-form video content is everywhere. And while these videos can be entertaining and even addictive, they lack substance and cannot sustain us in the long run. They’re like candy – sweet and enjoyable in the moment, but ultimately empty calories that do not provide us with the nourishment we need.

On the other hand, long-form video content is still highly sought after (movies, books, tv shows, and podcasts are not dying) because it allows for more in-depth exploration of a topic or idea. It can provide a deeper understanding of a subject that simply cannot be achieved in that golden 7 to 15 seconds. By taking the time to create long-form content, you are able to give your viewers a more comprehensive look at your subject matter. And trust me, that’s what viewers are seeking and demanding.

Before we start let’s define long content vs short content with my personal definitions;

Short Content

Anything that takes 3 mins or less to consume. You know the short video platforms; TikTok, IG/FB reels, YT shorts. But… a microblog post carousel of photos and a 90-second podcast (do those exist?!) are also short-form content.

Long Content

Well, the opposite of short content taking you 3 or more minutes to consume. The usual suspects are long YouTube videos, movies, books, podcasts, and blog posts longer than 500 words.

Let’s keep it real – creating long-form content is not easier than short content. In today’s world where attention spans are shrinking faster than a melting ice cream cone (let’s stay with this food theme) it can be difficult to keep our beloved content consumers engaged for more than a few minutes. However, if you can create content that is really damn good… hell-satiating, you may be able to keep viewers engaged for much longer than you might expect.

So, how can you create long-form content that’s truly compelling?

Well in a future five-part series, I’ll be showing you how I did that and how you can to.

The five parts;

  1. The role of storytelling in long-form video content
  2. The impact of long-form video content on SEO
  3. The benefits of combining short-form and long-form video content:
  4. Case studies of effective long-form video content:
  5. The role of data and analytics in creating effective long-form video content:

But before we get into those 5 parts we first need to understand our audience.

Ask them the usual marketing questions like;

  • What are they interested in?
  • What are their pain points?
  • What are their needs and desires?

And… once you have a good understanding of your audience, you can start to craft your content in a way that speaks directly to them and gives them value (I define value as either informative, educational, interesting, entertaining, or a combo of those in whatever way)

But that’s not all. You also need to be creative in the way you present your content. Whether it’s through storytelling, humor, or simply providing valuable insights and information, you need to find a way to make your content stand out from the crowd.

And of course, you need to keep your content engaging and interesting throughout. This means using a variety of techniques such as visuals, animations, and interactive elements to keep your viewers hooked.

But here’s the thing, creating long-form content is not just about keeping your viewers engaged. It’s also about providing value and building trust with your audience. I personally think this is where that whole education aspect comes from with a layer of vulnerability and transparency.

By providing viewers with a deeper understanding of a topic to foster engaging and enjoyable experiences that fully immerse the consumer.

Closing Thoughts

So… let’s start to be serious about our content game and remember – Short-form video content is like a bag of Skittles – tasty at first, but ultimately leaves you feeling unsatisfied 20 minutes later.

Long-form video content is our steak. It’s filling, satisfying, and gives you the sustenance you need.

Don’t know where to start? Well stay tuned for parts 1-5 and I’ll attempt to be your chef on this culinary journey of content.

(Insert cheesy obvious pun) Let’s get cooking. (double pun!)

Feeling this? Why not share Content On The Go With Someone That Is As Cool As You!

Part 2 – The Magic of AI plus real humans in Content Creation

Artificial intelligence/AI is literally everywhere. Some people are terrified, while others are excited. Which side are you on? Does it help content creation and marketers or does it hurt us? Stay tuned as we answer that and figure out how to Harness the Power of AI for Next-Level Content Creation on this episode of Content On the Go.

What You’ll Learn

  • Why we aren’t there yet
  • How AI compliments our natural human element
  • A Unique Case study of AI’s unique transition into Social Media
  • Why it depends on your audience
  • and more!

Listen, watch, and read it all here.

Part 3 – Alex Hormozi Might Be The Next Content G.O.A.T.

Proof of someone using methods to help grow their brand through podcasts (content marketing)

Alex Hormozi wrote an amazing book 2 years ago called “$100 million offers”. While it sounds like a 1998 infomercial, it was one of the easiest and most valuable reads I read in 2022.

Over the last 2 years, he’s been content cascading his whole new book $100 Million Leads”.

Content cascading is Pod Paste’s method of chopping up one long-form video podcast and publishing it across the internet for maximum leverage and consumption.

No rock is unturned in this method and to be honest, you spent all the time making the original long-form piece of content, so why not spend an extra 5-10% effort to make it available in as many formats as your target audience would like?

  • Video (Youtube, TikTok, IG, Facebook, Linkedin) – check.
  • Audio – check.
  • Written – check.

Alex Hormozi is living proof that this works and he only makes content 2 days a month.

Part 4 – On the “Vanishing” Nature of Short-form Content

A random thought I found online

The content you create isn’t the compounding asset – the audience is.

Even though the content goes away on all of the short-form platforms (even Linkedin has this problem!) the audience doesn’t go away. The audience keeps growing as long as you post consistent high-value content.

Revised from Alex Hormozi’s $100 Million Leads Book.

Thanks for your time and reading/watching/listening! That’s 3 months in a row. Let’s see if we can keep this up!

🔑 Consistency is key.