The Pod Paste Blog

One video could fuel your entire marketing strategy if you do it right A few years back, if you asked any B2B marketer what the minimum viable video strategy looked like, the answer was basically “turn on your webcam and start talking.” Messy bookshelf. Decent lighting. Good enough. That era’s…

Six years ago, I was sitting on what I thought was a great podcast, but only a few people were consuming it, which was frustrating. After hundreds of failed experiments, I changed that by adopting a powerful new way of marketing your podcast episodes: content stacking. By investing about ten…

Remember that time you walked into a coffee shop just because it had an inviting logo or a catchy name? That’s the power of branding. It’s not just about flashy visuals or clever slogans; it’s about creating an identity that connects with people on a personal level. In this blog…