The Top Mistakes Podcasters & Content Marketers Make
Are you tired of creating the same old boring content that nobody seems to engage with? Do you want to create content that is fresh, exciting, and actually drives results for your brand? Look no further than video podcasts!
In this blog post, we’ll explore a panel discussion that covers how to use video podcasts as branded content. We’ll cover everything from learning by doing to understanding your platform and creating non-marketing content that engages your audience. Let’s Go!
What You’ll Learn
- [00:02:10] Learning from Twitter
- [00:03:51] TikTok’s growth and marketing.
- [00:08:49] What’s next?
- [00:10:35] Chopping content for scalability.
- [00:15:02] Coming up with ideas.
- Learning by doing
- Understanding your platform and the best way to do it
- The power of non-marketing content
- How and why your content should stack starting from a podcast
- Much More
Learning by Doing
One of the best ways to create engaging content is to learn by doing. This means creating content and analyzing the results to see what works and what doesn’t. By doing this, you’ll be able to fine-tune your content creation process and create more effective content in the future.
Daren Lake, a fitness content creator, emphasized the importance of learning by doing in the panel discussion. He highlighted the value of creating content that is both valuable and engaging to the audience. He shared his experience of creating a podcast series collaboration between Digital Ninjas, DLake Creative, and Pod Paste. The series aims to supercharge your brand, company, or organization, and help you change the world through digital strategy, training, and insights. Each episode, they answer questions and talk about one specific idea to help you market and run your business better. He emphasized that they make the content easy to digest, short, and concise because they know that we’ve all got a business to run.
Understanding Your Platform
When it comes to creating engaging content, it’s important to understand your platform and the best way to use it. This means understanding the unique features and capabilities of the platform and creating content that takes advantage of them.
Nathalie Rafeh, the founder and CEO of SplashUp, spoke about the importance of understanding your platform during the panel discussion. She said that it is important to tailor your content to the specific platform. For example, if you are creating content for TikTok, you need to make sure that it is short and engaging. On the other hand, if you are creating content for YouTube, you can get away with longer-form content.
The Power of Non-Marketing Content
Creating non-marketing content is a powerful way to engage your audience. This means creating content that isn’t focused on selling your product or service but instead provides value to your audience. By doing this, you’ll build trust and loyalty with your audience, which will ultimately lead to more sales in the long run.
Brendan Hill, a content wizard and venture capitalist investor, spoke about the importance of non-marketing content during the panel discussion. He said that the best way to create engaging content is to provide value to your audience. This means creating content that is entertaining, educational, or informative. By doing this, you’ll build trust with your audience, which will ultimately lead to more sales in the long run.
How and Why Your Content Should Stack Starting from a Podcast
Creating a podcast is a great way to start your content creation journey. By doing this, you’ll be able to create a foundation for your content that you can build on over time. This means using your podcast as a launching point for other types of content, such as videos, blog posts, and social media content.
Genson Glier, a growth hacker extraordinaire, spoke about the value of starting with a podcast during the panel discussion. He said that a podcast is a great way to create a foundation for your content because it allows you to explore different topics in depth. Once you create a podcast episode, you can use that episode as a launching point for other types of content. For example, you can create a blog post that summarizes the main points of the episode or create a video that visually demonstrates some of the ideas discussed in the episode.
In conclusion, creating engaging content doesn’t have to be a struggle. By using video podcasts as branded content, you can create fresh, exciting content that engages your audience and drives results for your brand. The experts on the panel discussion emphasized the importance of learning by doing, understanding your platform, creating non-marketing content, and using your podcast as a launching point for other types of content. So what are you waiting for? Get started on your video podcast journey today!
Panel Discussion Speakers
- Nathalie Rafeh – founder and CEO and Splashup. An e-commerce sass platform that creates shopping experiences shoppers won’t forget
- Genson Glier – growth hacker extraordinaire
- Brendon Hill – content wiz and be investor
- Daren Lake – Founder & Chief Content Creator at DLake Media/DLake Creates with a focus on fitness, health and wellness
Links & Resources
- Neil Patel Digital https://npdigital.com/
- Neil Patel Marketing School: https://www.youtube.com/@MarketingSchoolPod
- Medium – https://medium.com/
- Substack- https://substack.com/
- Nathalie Rafeh Linkedin – https://www.linkedin.com/in/nathalierafeh
- Splashup – https://www.splashup.co/
- Genson Glier – Linkedin – https://www.linkedin.com/in/genson/
- Brendan Hill – LInkedin – https://www.linkedin.com/in/itsbrendanhill/
- Daren Lake – Linkedin – https://www.linkedin.com/in/dlakecreates/
- Digital Ninjas – https://www.digitalninjas.com/
- Pod Paste