Avoid podcast failure with these 8 secrets to grow your brand in 79 minutes

Read Time - 5 minutes

How to get your podcast noticed by the right people now!

This video podcast series is a collaboration between Pod Paste, DLake Create, and Digital Ninjas.

We’re on a mission to supercharge your brand, company or organization and help you change the world through digital strategy, training and insights. In the last eight episodes, we’ve spoken about one specific idea to help you market your business better.

While we usually make these short, this is the full-length panel discussion that we had with four of the best digital content marketers in Sydney, Australia.

Time Stamps of What You Will Learn

  • 00:03:49 Build relationships with micro-influencers.
  • 00:10:25 Trustworthy transparency and authenticity.
  • 00:13:46 Do things that don’t scale.
  • 00:17:39 Find your balance between automation and authenticity.
  • 00:22:45 Quality matters more than quantity.
  • 00:28:29 Focus on quality, not quantity.
  • 00:34:43 Talk to customers directly.
  • 00:40:34 Add value without expecting returns.
  • 00:42:44 Learn by doing.
  • 00:49:05 Automate content creation process.
  • 00:54:41 Plan ahead for less stress.
  • 00:59:10 Delegate creativity to experts.
  • 01:03:49 Practice and persist for success.
  • 01:08:51 Humans and AI must collaborate.
  • 01:10:41 Adapt to new mediums.
  • 01:18:57 Take care of your waste.
  • 01:19:34 Connect with leading marketers.

Build strong relationships with users.

The key to success in any business is building strong relationships with users. This is especially true in the digital world, where customers are often more likely to be swayed by personal connections than by flashy advertising campaigns. In order to build strong relationships with users, companies must understand who their target audience is, how to reach them, and how to create an engaging and meaningful connection with them.

One of the best strategies for building strong relationships with users is to focus on micro influencers. These individuals have an audience that looks like the company’s target audience. By reaching out to micro influencers and creating content tailored to their audience, companies can create an authentic connection with their users. This can be done through short form video content, blogs, podcasts, and other content types tailored to the micro influencer’s audience.

Another effective strategy for building strong relationships with users is to focus on user feedback and user interviews. By engaging with users and understanding their needs, companies can create products and services that are tailored to their needs. This will help to create a strong connection between the company and its users, as users will feel that their needs are being taken into account.

Finally, companies should also focus on repurposing content. By repurposing content from micro-influencers and other sources, companies can create an engaging and meaningful connection with their users. This can be done by removing watermarks, creating short form video content, and other techniques that will help to create a strong connection between the company and its users.

Create content like a comedian.

One of the key pieces of advice provided by the podcast is to create content like a comedian. As the podcast explains, comedians have to be creative and willing to take risks with their jokes. Companies should take a similar approach when creating content for their marketing campaigns. They should be willing to try different pieces of content, such as animations or videos, and experiment with different styles. Companies should also be willing to put out content that is unpolished and imperfect, as this is often more engaging than perfect content.

In addition, companies should not be afraid to take risks with their content. As the podcast explains, even big brands are often stressed about what content will work and what won’t. Companies should be willing to take risks and experiment with different pieces of content to see what works and what doesn’t. They should also be willing to use AI to generate content, as this can help them create more engaging content faster.

Plan now for less stress later.

However, it’s important to remember that content creation takes time and effort. If you don’t plan ahead, you may end up feeling overwhelmed and stressed out. That’s why it’s important to plan now for less stress later.

When planning content, it’s important to think about the end goal. What do you want to achieve? Is it to educate people about a product or service or to engage people in a conversation? Once you know what you want to achieve, you can start breaking down the content into smaller pieces. This will make it easier to manage and will help you stay organized.

You should also think about how you’re going to deliver the content. Will it be in the form of a podcast, blog post, video, or infographic? Each medium has its own advantages and disadvantages, so it’s important to choose the one that best fits your needs.

Once you have the content broken down into smaller pieces, it’s time to start creating. This is where you can get creative and experiment with different ideas. You should also think about how you’re going to promote the content. Social media is a great way to get the word out, but you should also consider email newsletters, press releases, and other methods.

Adapt using new technology.

As technology advances, it is important for businesses to adapt to new technologies in order to remain competitive. This is especially true in the age of AI and machine learning, which are rapidly transforming the way businesses operate. AI and machine learning can be used to automate processes, create more efficient customer journeys, and generate content more quickly. This can help businesses to reduce costs, increase efficiency, and gain a competitive edge.

One way businesses can adapt to new technologies is by understanding the platforms and technologies available. For example, if a business wants to play in the metaverse, they should understand platforms like Unity and blockchain technology. This will help them to better position their business and take advantage of the opportunities that new technologies offer.

Another way businesses can adapt to new technologies is by understanding the audience and what resonates with them. For example, some customers may prefer a more traditional approach, while others may be more open to new technologies. It is important to understand the preferences of the customer in order to ensure that the content is of a high enough quality to be engaging and effective.

AI and machine learning can also be used to help businesses create content more quickly and efficiently. AI can be used to generate content, while machine learning can be used to process imagery and automate tasks. This can help to reduce the time and effort required to create content, while still ensuring that it is of a high enough quality.

In Conclusion

There are many things we can take away from this episode, so I’ll try to make it nice and concise for you with actionable tasks.

Firstly, it is important to do things that don’t scale in the early stages of a business, such as getting out of the building and talking to customers directly. This helps in understanding their needs and building strong connections.

Secondly, finding your first 1,000 true fans is crucial for long-term success. This can be achieved by going where your target audience is, engaging with them authentically, and providing value. Additionally, leveraging communities and influencers can help build a loyal customer base.

Lastly, it is essential to have clear goals and expectations for your audience and to focus on quality over quantity when creating content.

All the best with your podcast journey and if you have any questions contact our team at “t a l k at p o d p a s t e dot com”

Get New Ideas Fast By Unleashing Your Inner Artist with Branded Content

Read Time - 3 minutes

Creators Have Always Known What Is Up!

Are you a business owner looking to level up your content game? Are you struggling to keep up with the latest trends and strategies in content creation? You’re not alone. It can be challenging to navigate the world of marketing, especially when it comes to branded content. But fear not, because we’ve got you covered with this beginner’s guide to video podcasts as branded content.

Imagine this: You’re a medieval blacksmith, hammering away at a piece of metal. You’re not sure what you’re making yet, but you know it has to be something great. You try one thing after another, each time refining and perfecting your craft until you finally have the perfect sword. This is what it’s like to create branded content. It’s a process of experimentation, refinement, and dedication, and it’s all about finding that sweet spot that works for your business.

What You’ll Learn

In this guide, we’ll cover:

  • [00:01:52] Sources of creativity.
  • [00:05:16] Delegating to content creators.
  • [00:09:07] Automating creativity.
  • [00:12:07] Combination of creative and analytics.
  • The value of experimentation
  • The 70/20/10 rule for balancing content priorities
  • How discipline allows for creative freedom
  • Ideas for banking new ideas
  • Why it’s okay to produce bad content

So let’s dive in and see how you can unleash your inner artist with video podcasts as branded content.

The Value of Experimentation

One of the key insights we’ll explore in this guide is the value of experimentation. Just like the blacksmith trying one thing after another, you need to try out new things to see what works for your business. This means being open to new ideas and willing to take risks. But don’t worry, you don’t have to do it alone. Our panel of marketing experts will share their experiences and knowledge to help you find that creative sweet spot.

The 70/20/10 Rule

Another important strategy we’ll cover is the 70/20/10 rule for balancing content priorities. This rule says that you should spend 70% of your time on what’s working, 20% on more stable stuff that works in the industry, and 10% on creative growth hacks. This can help you find that sweet spot that works for your business, while still allowing for experimentation and creativity.

How Discipline Allows for Creative Freedom

It may seem counterintuitive, but discipline is actually key to unlocking your creativity. By organizing your ideas and creating a process for yourself, you can free up your mind to focus on the creative work. Our panelists will share their tips for staying disciplined and organized, so you can unleash your inner artist.

Banking New Ideas

As a content creator, you’re probably full of ideas. But what do you do with all those ideas? Our panelists will share their strategies for banking new ideas, so you’ll never run out of content. From using email as a place to hold your ideas to creating containers in Evernote, Asana, Todoist, and Google Calendar, there are plenty of ways to organize your ideas and keep them flowing.

Why It’s Okay to Produce Bad Content

Finally, we’ll talk about why it’s okay to produce bad content. As a beginner in the world of branded content, it can be tempting to hold back and only produce the best of the best. But as our panelists will share, it’s important to be comfortable with pumping out bad stuff. It’s all part of the process of experimentation and refinement, and it’s how you’ll find that sweet spot that works for your business.

So there you have it, a beginner’s guide to unleashing your inner artist with video podcasts as branded content. With these key insights and strategies, you’ll be well on your way to creating content that resonates with your audience and helps your business grow. So grab your hammer and start experimenting, because the perfect sword is just waiting to be forged.

Shake Up Your Content Marketing Education with These Surprising Tips

Read Time - 4 minutes

The Top Mistakes Podcasters & Content Marketers Make

Are you tired of creating the same old boring content that nobody seems to engage with? Do you want to create content that is fresh, exciting, and actually drives results for your brand? Look no further than video podcasts!

In this blog post, we’ll explore a panel discussion that covers how to use video podcasts as branded content. We’ll cover everything from learning by doing to understanding your platform and creating non-marketing content that engages your audience. Let’s Go!

What You’ll Learn

  • [00:02:10] Learning from Twitter
  • [00:03:51] TikTok’s growth and marketing.
  • [00:08:49] What’s next?
  • [00:10:35] Chopping content for scalability.
  • [00:15:02] Coming up with ideas.
  • Learning by doing
  • Understanding your platform and the best way to do it
  • The power of non-marketing content
  • How and why your content should stack starting from a podcast
  • Much More

Learning by Doing

One of the best ways to create engaging content is to learn by doing. This means creating content and analyzing the results to see what works and what doesn’t. By doing this, you’ll be able to fine-tune your content creation process and create more effective content in the future.

Daren Lake, a fitness content creator, emphasized the importance of learning by doing in the panel discussion. He highlighted the value of creating content that is both valuable and engaging to the audience. He shared his experience of creating a podcast series collaboration between Digital Ninjas, DLake Creative, and Pod Paste. The series aims to supercharge your brand, company, or organization, and help you change the world through digital strategy, training, and insights. Each episode, they answer questions and talk about one specific idea to help you market and run your business better. He emphasized that they make the content easy to digest, short, and concise because they know that we’ve all got a business to run.

Understanding Your Platform

When it comes to creating engaging content, it’s important to understand your platform and the best way to use it. This means understanding the unique features and capabilities of the platform and creating content that takes advantage of them.

Nathalie Rafeh, the founder and CEO of SplashUp, spoke about the importance of understanding your platform during the panel discussion. She said that it is important to tailor your content to the specific platform. For example, if you are creating content for TikTok, you need to make sure that it is short and engaging. On the other hand, if you are creating content for YouTube, you can get away with longer-form content.

The Power of Non-Marketing Content

Creating non-marketing content is a powerful way to engage your audience. This means creating content that isn’t focused on selling your product or service but instead provides value to your audience. By doing this, you’ll build trust and loyalty with your audience, which will ultimately lead to more sales in the long run.

Brendan Hill, a content wizard and venture capitalist investor, spoke about the importance of non-marketing content during the panel discussion. He said that the best way to create engaging content is to provide value to your audience. This means creating content that is entertaining, educational, or informative. By doing this, you’ll build trust with your audience, which will ultimately lead to more sales in the long run.

How and Why Your Content Should Stack Starting from a Podcast

Creating a podcast is a great way to start your content creation journey. By doing this, you’ll be able to create a foundation for your content that you can build on over time. This means using your podcast as a launching point for other types of content, such as videos, blog posts, and social media content.

Genson Glier, a growth hacker extraordinaire, spoke about the value of starting with a podcast during the panel discussion. He said that a podcast is a great way to create a foundation for your content because it allows you to explore different topics in depth. Once you create a podcast episode, you can use that episode as a launching point for other types of content. For example, you can create a blog post that summarizes the main points of the episode or create a video that visually demonstrates some of the ideas discussed in the episode.

Conclusion

In conclusion, creating engaging content doesn’t have to be a struggle. By using video podcasts as branded content, you can create fresh, exciting content that engages your audience and drives results for your brand. The experts on the panel discussion emphasized the importance of learning by doing, understanding your platform, creating non-marketing content, and using your podcast as a launching point for other types of content. So what are you waiting for? Get started on your video podcast journey today!

Panel Discussion Speakers

  • Nathalie Rafeh – founder and CEO and Splashup. An e-commerce sass platform that creates shopping experiences shoppers won’t forget
  • Genson Glier – growth hacker extraordinaire
  • Brendon Hill – content wiz and be investor
  • Daren Lake – Founder & Chief Content Creator at DLake Media/DLake Creates with a focus on fitness, health and wellness

Links & Resources

Is Your Content Missing the Mark? Uncover Strategies for Audience Growth

Read Time - 4 minutes

Unlock Your Ideal Audience with These Targeted Content Marketing Strategies

You don’t need to have a large following to significantly increase your sales. In fact, only 1,000 true followers can make a big difference. All you really need are 1000 true followers. But while that number is conveniently smaller than say, one million, you’ll only successfully find them through optimised digital marketing experience.

This panel of professional marketers dives deep into the topic so you can effectively find the customers who rare most likely to resonate with your product.

Focus on quality over quantity.

In this podcast episode, the hosts discuss the concept of focusing on quality over quantity in business. They reference the idea put forth by Kevin Kelly that having 1,000 true fans who each spend $100 on your products or services can lead to a thriving business. The hosts explore how this principle can be applied to marketing and content creation strategies. They also discuss the importance of finding and engaging with your target audience, using platforms and content that appeal to them.

The hosts share examples of businesses that have successfully built strong communities around their products, using them as a moat to protect their business and attract new customers. They emphasize the value of collaborating with influencers and experts in your industry to gain credibility and reach a wider audience. Overall, the episode highlights the benefits of focusing on quality relationships with customers rather than trying to reach a large but disengaged audience.

Talk to your customers consistently.

The hosts stress the need to actively engage with your target audience and build strong relationships with them. They argue that this approach is more effective than simply trying to reach a large but disengaged audience.

To effectively engage with your customers, the hosts suggest finding out where they are and speaking their language. This could involve joining relevant Facebook groups, participating in online communities like Reddit, or collaborating with influencers in your industry. The goal is to add value to the community and build relationships with potential customers.

The hosts also emphasize the importance of consistently seeking feedback from your customers. They encourage businesses to reach out to customers who have transacted with them and ask for their opinions. By doing so, businesses can gain valuable insights that can help improve their products, services, and overall strategy.

In terms of methods for talking to customers, the hosts suggest leveraging your network and reaching out to people who know people in your target audience. They also recommend attending events and places where your customers are likely to be present. Befriending your customers and putting yourself in their shoes can also help you establish connections and gain valuable insights.

Value relationships, not just transactions.

The podcast episode begins with the host discussing their surprising introverted nature. They acknowledge that they may come across as extroverted to some people, but they explain that they only become extroverted when they are around people they like. However, even with loved ones, the host admits that they can feel drained of energy. This leads them to express their appreciation for social media and the micro interactions it provides. They explain that they enjoy the ability to connect with people online without feeling overwhelmed by constant social interactions.

The host also mentions that their brand is international and that they do meet people in person through activities like running. They find it exciting when someone recognizes them from social media or their podcast, but they also acknowledge that they couldn’t handle that level of recognition and interaction on a daily basis. They express a desire to avoid fame and instead use the internet as a way to connect with others without feeling overwhelmed.

One key point that the host emphasizes is the importance of giving value without expecting anything in return. They compare it to helping a friend or family member without expecting a transactional exchange. They believe that if you provide value to others genuinely and selflessly, it will eventually come back to you. They acknowledge that this can be challenging, especially in a business context where transactions are expected. However, they argue that relationships should not be viewed solely as transactional, and that by focusing on providing value and building genuine connections, businesses can benefit in the long run.

In conclusion, this podcast episode highlights the value of consistently talking to your customers. By actively engaging with your target audience, seeking feedback, and building relationships, businesses can improve their products, services, and overall strategy. The hosts emphasize the importance of quality relationships with customers over reaching a large but disengaged audience. By focusing on quality, businesses can foster loyalty, attract new customers, and ultimately thrive in their respective industries.

What You’ll Learn

  • How to find your 1000 dream customers
  • How to put yourself in your dream customers’ shoes
  • Communicating with the best type of people
  • Why good products and services never go out of style
  • and much more

Panel Discussion Speakers

  • Nathalie Rafeh – founder and CEO and Splashup. An e-commerce sass platform that creates shopping experiences shoppers won’t forget
  • Genson Glier – growth hacker extraordinaire
  • Brendon Hill – content wiz and be investor
  • Daren Lake – Founder & Chief Content Creator at DLake Media/DLake Creates with a focus on fitness, health and wellness

Links & Resources

Why Doing Things That Scale Is Killing Your Podcast Growth

Read Time - 2 minutes

Focus on one thing and everything falls into place

Ah, the world of business. So many misconceptions out there. One of the biggest? That scaling up quickly is the key to success. You know what actually is crucial for long-term success? Doing things that don’t scale.

I just released this piece of content (aka video/podcast) the other day featuring Natalie Raefa, Jensen Gleer, and Brendan Hill, and they were all talking about their own experiences with this.

TLDR/Wrapping it up (yes I give value from the start!)

  • Doing things that don’t scale in the early stages of a business is essential for long-term success.
  • But as a business grows, you need to start thinking about scaling up in an efficient and effective manner.
  • Just don’t forget about the importance of understanding the user base and providing value.
  • Trust me, they’ll love you for it.

Connecting with potential users, finding micro-influencers, and understanding the needs of retailers may seem like grunt work, but they provide some serious product validation and a deep understanding of the user base. I know this all too well!

Without a clear understanding of the user base and their needs, scaling up quickly can actually be detrimental. You need to connect with users and receive product validation before moving forward with any major changes.

But here’s the thing: as a business grows, there are opportunities to scale up in a more efficient and effective manner. You can start utilizing platforms that automate tasks such as copywriting or image generation. But don’t just do it for the sake of doing it. Think about the use case and whether or not the audience will resonate with the content generated by these platforms.

And please, for the love of all things (insert your belief or nonbelief thing here), avoid the mindset of scaling for scaling’s sake.

People come to a business for connection, value, and brand, not just for the sheer size of the company. It’s important to understand where a business is in its life cycle and to focus on scaling in the areas that will provide the most value to the user base.

Watch, listen, and read on to why doing things that don’t scale can help your business and more in this episode.


What You’ll Learn

  • The things that don’t scale
  • Tools to use to get to scale
  • Whether you should scale for scale’s sake
  • How being lazy and just putting stuff out of better than nothing

And much more

Panel Discussion Speakers

  • Nathalie Rafeh – founder and CEO and Splashup. An e-commerce sass platform that creates shopping experiences shoppers won’t forget
  • Genson Glier – growth hacker extraordinaire
  • Brendon Hill – content wiz and be an investor
  • Daren Lake – Founder & Chief Content Creator at DLake Media/DLake Creates with a focus on fitness, health and wellness

Links & Resources