Avoid podcast failure with these 8 secrets to grow your brand in 79 minutes

Read Time - 5 minutes

How to get your podcast noticed by the right people now!

This video podcast series is a collaboration between Pod Paste, DLake Create, and Digital Ninjas.

We’re on a mission to supercharge your brand, company or organization and help you change the world through digital strategy, training and insights. In the last eight episodes, we’ve spoken about one specific idea to help you market your business better.

While we usually make these short, this is the full-length panel discussion that we had with four of the best digital content marketers in Sydney, Australia.

Time Stamps of What You Will Learn

  • 00:03:49 Build relationships with micro-influencers.
  • 00:10:25 Trustworthy transparency and authenticity.
  • 00:13:46 Do things that don’t scale.
  • 00:17:39 Find your balance between automation and authenticity.
  • 00:22:45 Quality matters more than quantity.
  • 00:28:29 Focus on quality, not quantity.
  • 00:34:43 Talk to customers directly.
  • 00:40:34 Add value without expecting returns.
  • 00:42:44 Learn by doing.
  • 00:49:05 Automate content creation process.
  • 00:54:41 Plan ahead for less stress.
  • 00:59:10 Delegate creativity to experts.
  • 01:03:49 Practice and persist for success.
  • 01:08:51 Humans and AI must collaborate.
  • 01:10:41 Adapt to new mediums.
  • 01:18:57 Take care of your waste.
  • 01:19:34 Connect with leading marketers.

Build strong relationships with users.

The key to success in any business is building strong relationships with users. This is especially true in the digital world, where customers are often more likely to be swayed by personal connections than by flashy advertising campaigns. In order to build strong relationships with users, companies must understand who their target audience is, how to reach them, and how to create an engaging and meaningful connection with them.

One of the best strategies for building strong relationships with users is to focus on micro influencers. These individuals have an audience that looks like the company’s target audience. By reaching out to micro influencers and creating content tailored to their audience, companies can create an authentic connection with their users. This can be done through short form video content, blogs, podcasts, and other content types tailored to the micro influencer’s audience.

Another effective strategy for building strong relationships with users is to focus on user feedback and user interviews. By engaging with users and understanding their needs, companies can create products and services that are tailored to their needs. This will help to create a strong connection between the company and its users, as users will feel that their needs are being taken into account.

Finally, companies should also focus on repurposing content. By repurposing content from micro-influencers and other sources, companies can create an engaging and meaningful connection with their users. This can be done by removing watermarks, creating short form video content, and other techniques that will help to create a strong connection between the company and its users.

Create content like a comedian.

One of the key pieces of advice provided by the podcast is to create content like a comedian. As the podcast explains, comedians have to be creative and willing to take risks with their jokes. Companies should take a similar approach when creating content for their marketing campaigns. They should be willing to try different pieces of content, such as animations or videos, and experiment with different styles. Companies should also be willing to put out content that is unpolished and imperfect, as this is often more engaging than perfect content.

In addition, companies should not be afraid to take risks with their content. As the podcast explains, even big brands are often stressed about what content will work and what won’t. Companies should be willing to take risks and experiment with different pieces of content to see what works and what doesn’t. They should also be willing to use AI to generate content, as this can help them create more engaging content faster.

Plan now for less stress later.

However, it’s important to remember that content creation takes time and effort. If you don’t plan ahead, you may end up feeling overwhelmed and stressed out. That’s why it’s important to plan now for less stress later.

When planning content, it’s important to think about the end goal. What do you want to achieve? Is it to educate people about a product or service or to engage people in a conversation? Once you know what you want to achieve, you can start breaking down the content into smaller pieces. This will make it easier to manage and will help you stay organized.

You should also think about how you’re going to deliver the content. Will it be in the form of a podcast, blog post, video, or infographic? Each medium has its own advantages and disadvantages, so it’s important to choose the one that best fits your needs.

Once you have the content broken down into smaller pieces, it’s time to start creating. This is where you can get creative and experiment with different ideas. You should also think about how you’re going to promote the content. Social media is a great way to get the word out, but you should also consider email newsletters, press releases, and other methods.

Adapt using new technology.

As technology advances, it is important for businesses to adapt to new technologies in order to remain competitive. This is especially true in the age of AI and machine learning, which are rapidly transforming the way businesses operate. AI and machine learning can be used to automate processes, create more efficient customer journeys, and generate content more quickly. This can help businesses to reduce costs, increase efficiency, and gain a competitive edge.

One way businesses can adapt to new technologies is by understanding the platforms and technologies available. For example, if a business wants to play in the metaverse, they should understand platforms like Unity and blockchain technology. This will help them to better position their business and take advantage of the opportunities that new technologies offer.

Another way businesses can adapt to new technologies is by understanding the audience and what resonates with them. For example, some customers may prefer a more traditional approach, while others may be more open to new technologies. It is important to understand the preferences of the customer in order to ensure that the content is of a high enough quality to be engaging and effective.

AI and machine learning can also be used to help businesses create content more quickly and efficiently. AI can be used to generate content, while machine learning can be used to process imagery and automate tasks. This can help to reduce the time and effort required to create content, while still ensuring that it is of a high enough quality.

In Conclusion

There are many things we can take away from this episode, so I’ll try to make it nice and concise for you with actionable tasks.

Firstly, it is important to do things that don’t scale in the early stages of a business, such as getting out of the building and talking to customers directly. This helps in understanding their needs and building strong connections.

Secondly, finding your first 1,000 true fans is crucial for long-term success. This can be achieved by going where your target audience is, engaging with them authentically, and providing value. Additionally, leveraging communities and influencers can help build a loyal customer base.

Lastly, it is essential to have clear goals and expectations for your audience and to focus on quality over quantity when creating content.

All the best with your podcast journey and if you have any questions contact our team at “t a l k at p o d p a s t e dot com”

Why Doing Things That Scale Is Killing Your Podcast Growth

Read Time - 2 minutes

Focus on one thing and everything falls into place

Ah, the world of business. So many misconceptions out there. One of the biggest? That scaling up quickly is the key to success. You know what actually is crucial for long-term success? Doing things that don’t scale.

I just released this piece of content (aka video/podcast) the other day featuring Natalie Raefa, Jensen Gleer, and Brendan Hill, and they were all talking about their own experiences with this.

TLDR/Wrapping it up (yes I give value from the start!)

  • Doing things that don’t scale in the early stages of a business is essential for long-term success.
  • But as a business grows, you need to start thinking about scaling up in an efficient and effective manner.
  • Just don’t forget about the importance of understanding the user base and providing value.
  • Trust me, they’ll love you for it.

Connecting with potential users, finding micro-influencers, and understanding the needs of retailers may seem like grunt work, but they provide some serious product validation and a deep understanding of the user base. I know this all too well!

Without a clear understanding of the user base and their needs, scaling up quickly can actually be detrimental. You need to connect with users and receive product validation before moving forward with any major changes.

But here’s the thing: as a business grows, there are opportunities to scale up in a more efficient and effective manner. You can start utilizing platforms that automate tasks such as copywriting or image generation. But don’t just do it for the sake of doing it. Think about the use case and whether or not the audience will resonate with the content generated by these platforms.

And please, for the love of all things (insert your belief or nonbelief thing here), avoid the mindset of scaling for scaling’s sake.

People come to a business for connection, value, and brand, not just for the sheer size of the company. It’s important to understand where a business is in its life cycle and to focus on scaling in the areas that will provide the most value to the user base.

Watch, listen, and read on to why doing things that don’t scale can help your business and more in this episode.


What You’ll Learn

  • The things that don’t scale
  • Tools to use to get to scale
  • Whether you should scale for scale’s sake
  • How being lazy and just putting stuff out of better than nothing

And much more

Panel Discussion Speakers

  • Nathalie Rafeh – founder and CEO and Splashup. An e-commerce sass platform that creates shopping experiences shoppers won’t forget
  • Genson Glier – growth hacker extraordinaire
  • Brendon Hill – content wiz and be an investor
  • Daren Lake – Founder & Chief Content Creator at DLake Media/DLake Creates with a focus on fitness, health and wellness

Links & Resources