These 9 Video Podcast Secrets Will Make Everyone Want To Watch/Listen

Read Time - 4 minutes

Let’s dive into the nitty-gritty of video podcasting and content creation. I’m here to spill the beans on 10 must-know tips for spicing up your outlines and scripts. Getting your focus statement spot-on is key – it’s like your secret weapon. We’re also going to master the art of storytelling that keeps your audience glued to their screens. Plus, I’ll show you how to hook ’em in and keep ’em hooked with some clever questioning techniques. And because I’m all about overdelivering, I’m throwing in three bonus tips that’ll really give your content a leg-up. If you’re a content creator looking to step up your game and really connect with your audience, this is the stuff you need.

Use this framework to help you make sticky content that reaches 10x more people

After reading/listening to/watching this you will learn the following;

  • My top nine tips on how to write the outline and script for video podcasts so that people will want to click play on
  • I’ll touch on why the focus statement is so damn critical BEFORE you write or record your first words
  • Create compelling hooks to engage that person who clicked on your content and keep them until the end
  • Use the most obvious storytelling trick throughout to keep your content sticky
  • How to signpost and ask questions at the right time to transition to the next sections seamlessly
  • And three bonus ideas that are easy to do and will give you another 10x return on investment – guaranteed (10×10 is 100 right?)

LET’S GO!

Why Do You Need To Follow This Framework?

Well, you don’t need to follow anything. I hope you choose to possibly think about integrating this framework into your life. But selfishly I love frameworks. They are great because they can be highly adapted to any one person, industry, and situation. And, because this is content you found free, you can do whatever you want with it.

  • Take 10% and ignore the rest – it’s your world, I’m just a squirrel trying to get a nut.
  • Take 90% and change the last one thing to fit your style – you got it, use the one-to thing to turbo-boost your video podcast performance.
  • Take 100% because you love it – by all means, steal it and make it your own (feel free to give us a shoutout to us on whatever platform you decide to post it)

That’s what a framework is made for.

I also wanted to make this super easy to follow. While I love listicle-styled content, the nature of frameworks makes it easy to skim, jump around, and ultimately get lost.

To stop you from getting lost I’ve created a framework inside of a framework (insert South Park Inception Meme).

And it’s my favorite framework; The What is it, Why is it Important, and How to use type.

Edit From Future Daren

As I went deeper into writing this, I realized this was going to be huge. Like 7,000-10,000 words huge. That’s a short mini-book (might be an e-book in the future!). Since this is a newsletter and because I have a dash of ADHD, I think focusing on one per newsletter over the next few months would be the best experience for you and me. And because it’s my favorite meme of possibly all time…

1 – Crystal Clear Focus Statement

What is it?

You need to define what the main objective is of this piece of content. Answering questions like;

  • What do we want your target audience to take away from this?
  • What makes this piece of content different from all the other content in this space that you’ve done and others have put out?
  • What is the main filter that we will run all ideas through that make sure we keep everything focused?

All these questions help in keeping this focus statement crystal clear.


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Why is this important?

You need to make sure you’re doing a combination of;

How you could implement this?

At the early stages of creating content for your brand/company, you should have something like a brand bible of sorts that focuses on these parts. If you don’t have that, now is the best time to create one.

Creating pillars or buckets of content types is a great way to know what to post. These are generally subcategories that sit under or next to your industry focus.

For example; I have a running brand on the “side” of doing all this video podcast stuff for companies and brands. Under the running umbrella there are many things I talk about ranging from;

  • Shoes/Gear/Technology
  • General Run Training
  • Resistance/Weight Training
  • Psychology/Mindset
  • Sleep/Rest/Recovery
  • Nutrition
  • Racing

You get the idea.

I have about 15 and I think every few months I add another one. Try not to get too granular as it gets confusing, especially in the beginning. Keep these broad and general. Your future attention-lacking “don’t give me another thing to do” self will thank you.

Every industry and brand can do this and it makes your life 100 times easier when you sit down to make content.

Keeping a library of ideas and labeling them is also another way as you will get ideas throughout your days, when you’re out, etc.

I’ve covered this here but it’s best to use a strong note-taking app that you use consistently and trust. Everything works, but we personally like Notion for its modular abilities and second brain-like functions.

What’s Next For You?

And that’s it… You’ve now downloaded my wisdom and experience from my brain to yours to create new knowledge. Hurray.

That’s just the literal tip of the iceberg. I have eight plus three more ways for you to become a content-clicking monster (11 total) that I’ll be going more in-depth on in the coming future.

We appreciate your time and while this is free, the one thing I ask of you is to please share this out if you actually learned something new or I made you a million dollars.

Should You Use Video In Your Podcast? (and if so how to do it)

Read Time - 4 minutes


Discover the potential of video podcasting in 2024, an unexpected yet powerful tool to turbocharge your podcast’s reach and engagement. Learn from a two-year journey that led to a 3900% increase in audience reach by incorporating video into a podcast strategy. This article offers a comprehensive guide, from understanding the 80/20 rule in podcasting to practical steps in video incorporation and playing the long game for consistent growth.

Download full webinar bonus pack below here, for free!

It’s February 2024. There is no special holiday today but I like to give things to folks when they don’t expect them. But first, you need to answer this question – Should you use video in your podcast?

If you’ve been following this newsletter for a while you will know that we are big proponents of video for podcasting. It turbo/super/nitrous oxide charges your efforts. For you car folk – same engine, crazy output.

My podcast sucked at reaching people until I used this one small thing but it took me two years. That one “Small” thing is video, which ironically is a big thing. It took me two years to really figure it out and see results but in the end, I was able to 39x my reach than if it was just an audio-only podcast. Yes, that’s right. 3,900% more people. It went from 1300 audio plays to over 60,000 plays and impressions across 40+ pieces of content on over 8 platforms.

Writing that last sentence made me realize this might be a lot. But it’s not.

But first, hold on… should you even add video to your podcast if you have one or you don’t?

Well, you’re in store for that amazing gift I told you about in the title. I’m Content Stacking the Content Stack. This is a meta cheese-on-cheese sandwich inside of a sandwich.

What are you going to get in here?

A free replay of the full 32 min webinar where I go into detail on if you should or should not use video and how to do it if you choose to do it

  • The presentation deck pdf
  • Workbook and checklist so you can start ASAP
  • My real-world case study of how I 39x’d my reach by doing this framework (yes 10% more effort gave me 39x output)
  • New Year – New Gifts for the World.

Download all of that here, for free!

Here’s a quick summary of that webinar.

Video Podcasting: Not as Scary as You Think

Alright, let’s get real for a second. Adding video to your podcast might sound like you’re about to climb Mount Everest in flip-flops, but it’s actually not that crazy. Sure, I’m no Spielberg, and you probably aren’t either (no offense). But that’s fine! Video podcasting isn’t about making some blockbuster movie; it’s about being real, being you. Those little moments, your genuine reactions, you talking directly to the camera at times or your guest and showing emotion – that’s the good stuff.

Crunching Numbers: The 80/20 Rule in Full Effect

The Pareto principle is real. It occurs in nature, economics, and your closet. It’s like this secret sauce where 20% of your effort churns out 80% of the results. Mind-blowing, right? I was already doing the podcast dance (researching, outlining, recording, editing, marketing, publishing, etc.) but throwing video into the mix? That was my 20% – my secret weapon. Sometimes it’s even only 10% input.

The Nitty-Gritty: Rolling Up Your Sleeves for Video

I won’t lie to you – Adding video means you gotta roll up your sleeves a bit (or have someone else roll them up for you) There’s more editing, more files/tech to manage, and a few new skills to pick up. But let me make this clear, you don’t need a PhD in videography. Think of it as leveling up in a game – going from level 2 to level 4. Not level 1 to 10. Sure, it’s a challenge, but the rewards – worth it… I think.

To Video or Not to Video: That’s the Question

The question from the beginning of this. Should you add video to your podcast (if you have one or if you are looking to create one?)

If you’re all snuggled up in your audio-only blanket, hey, no pressure. Do what feels right. But if you’ve got that itch to shake things up, to add a splash of color to your podcast, then why not give the video a whirl?

The worst you are going to lose is a few hours learning a skill that most likely will transfer to other areas. Or you’ll waste a few hundred dollars seeing if a company can help you do it.

Where and how to start? It’s not rocket science. Plan out your episode, grab some basic gear – a decent mic, maybe a webcam or your phone (Later Apple Mac operating systems can use iPhones as webcams if you can mount it in a good place), and some simple lighting. Your local Everything store has ring lights for $20 now. No excuses. And when you’re editing, think of all the fun ways you can slice and dice that content into content-stacked pieces.

The Long Haul: Steady Growth Beats Viral Fame

This isn’t about chasing those 15 minutes of viral fame. It’s about playing the long game, showing up consistently, and delivering something memorable. With video, you’re not just reaching more ears; you’re connecting with more hearts and building real relationships. There are people on the other end that subconsciously end up trusting you and what you say. Help them with problems and create real bonds.

Video as Your Growth Catalyst

By leveraging the power of video, you can amplify the impact of your podcast and reach a wider audience. Don’t limit yourself to the traditional interview format. The concepts (connect with people in a real way) remain the same and are still very few. But embrace the many new methods and technology.

Remember, with just a little more effort, you can exponentially increase your podcast’s reach and engagement which overall serves everyone, your audience, and hopefully you.

The Magic of AI plus real humans in Content Creation

Read Time - 3 minutes

Harnessing the Power of AI for Next-Level Content Creation

Artificial intelligence/AI is literally everywhere. Some people are terrified while others are excited.

Which side are you on? Does it help content creation and marketers or does it hurt us?

Stay tuned as we answer that and figure out how to Harness the Power of AI for Next-Level Content Creation on this episode of Content On The Go.


AI needs human validation.

Artificial intelligence, or AI, is becoming increasingly prevalent in our daily lives. From the chatbots on customer service websites to the personalized recommendations on streaming platforms, AI is changing the way we interact with technology. However, as AI becomes more sophisticated, questions arise about its impact on creativity and content creation. Will AI eventually replace human creativity, or will it always require human validation?

In a podcast discussion on the topic, the panelists agreed that while AI can be a useful tool for content creation and marketing, it still requires human interaction and validation. Jensen Gleer, a growth hacker, stated that “you always need that human interaction to validate it because humans are the ones that are going to convert on it or be engaged in some way through it.” In other words, while AI can generate content, it is ultimately up to humans to determine its effectiveness and appeal.

However, there is also a concern that AI could eventually replace human creativity altogether. Natalie Rafeh, the founder and CEO of an e-commerce software company, shared a story about a fake Instagram influencer created entirely through AI. The influencer gained thousands of followers and even secured sponsorships, demonstrating the potential power of AI in the marketing world. This raises the question of whether AI-generated content could eventually become so convincing that it replaces human-generated content entirely.

Adapt to new mediums quickly.

The world is evolving at an unprecedented pace, and businesses must adapt to new mediums quickly to remain relevant. With the advent of artificial intelligence, businesses have new tools to create and market content in innovative ways. However, it is important to remember that AI is only a tool and that human creativity and input are still necessary for effective content creation.

The speakers discussed the potential of AI in content creation and marketing. They highlighted the importance of understanding new platforms and technologies, such as Unity and Solidity, to adapt to the changing landscape. For example, businesses can lower costs by replacing physical models with digital ones in e-commerce or build online courses with AI assistance in education.

The speakers highlighted the importance of understanding one’s audience and what resonates with them. While some may prefer face-to-face interactions, others may prefer digital interactions with AI assistance. It is crucial to understand one’s audience and adapt to their preferences to remain relevant.

AI cannot replace human interaction.

One area where AI cannot replace human interaction is in dealing with bespoke problems. While AI and machine learning have come a long way in recent years, there will always be situations where a human touch is necessary. When faced with a unique challenge or situation, there is no substitute for a one-on-one conversation with an actual person who can understand the nuances of the problem and provide tailored solutions.

Another area where AI falls short is in product finders. While algorithms can replicate basic human rules, there is still a level of confusion around what is AI and what is just an algorithmic process. When it comes to functional products like washing machines, there are different rule-based questions that need to be asked, such as the size of the apartment, the number of people who need it, and whether eco-friendliness is a priority. While these product finders may be automated, they still require a level of human input and understanding to provide the best recommendations.

Remember – AI cannot replace human interaction. While AI has its benefits, it still cannot replicate the level of understanding and empathy that comes with human interaction. Businesses must continue to find ways to incorporate AI into their processes while also valuing the importance of human input and creativity. As we move forward into an increasingly technological future, it is crucial that we strike a balance between the capabilities of AI and the irreplaceable value of human interaction.

What You’ll learn

  • Why we aren’t there yet
  • How AI compliments our natural human element
  • A unique case study of AI’s unique transition into social media
  • Why it depends on your audience
  • and more.

Panel Discussion Speakers

Nathalie Rafeh – founder and CEO and Splashup. An e-commerce sass platform that creates shopping experiences shoppers won’t forget

Genson Glier – growth hacker extraordinaire

Brendon Hill – content wiz and be investor

Daren Lake – Founder & Chief Content Creator at DLake Media/DLake Creates with a focus on fitness, health and wellness

Links & Resources (in progress)

When Spotify gets the Market Share, Apple Podcasts should wake up

daren interviewing a man
Read Time - < 1 minute

Cool Story: I remember in 2018 when Spotify finally let indie podcasters (aka everyone) get on Spotify and I was so excited.

A lot of people kinda didn’t care and were like “meh”.

I was like “Yo, do you understand how hard it is to get people to listen to a podcast!! This will make it so much easier”

I yelled and yelled and then not even 4 years later, Spotify now trumps Apple as far as market share in the USA goes. HUGE!

While I’m not pro Spotify or anti Apple, I am all about getting more people to listen to podcasts in the easiest way. The biggest blocker of podcasts is that there aren’t enough people listening to them.

Content on Youtube, Instagram and even a blog or newsletter have a 5-10x or more chance of reaching the intended audience. Building a podcast on the other hand… GRIND TIME!

I’ll end it there, but yeah lessons learned are;

1- More ear balls in as many places for your podcast = Win (yes… I call them ear balls, haha)
2- If you have controlled an industry for decades, don’t sleep because the person/company with less money will come out from nowhere and take what you were sitting on right out from under you (looking at you Apple Podcasts)

Did I miss something? Disagree? Comment below.

PS – If you have a podcast/are looking to start one and struggling with growth – HIT UP US UP!  We specialise in bespoke storytelling (the good type of podcasting) and podcast promotion.

Make Home Audio Recordings Sound Better

Read Time - 7 minutes

The below article provides help to Pod Paste clients with their home recordings during the Covid-19 pandemic and beyond.

If you’ve somehow stumbled here from the powers of internet search, Welcome! Hopefully, we can help you podcast better, during these interesting and testing times. 

This information is also available as an infographic image, video, and podcast. Feel free to consume it however you would like.


Watch the tutorial on Youtube

Click above to listen to the podcast version

Click To View “How to create great content from your living room”Presentation Deck

Imagine this: You’ve just received an email from your favourite podcast. They are promoting their new episode with a guest that you love. It’s a deep dive into the guest’s life, ethos and how they built their business. [Insert excited emoji]

You are so excited that you immediately open up your go-to podcast player and dive into the episode. It buffers for ten seconds. You wait patiently. It starts playing and you hastily pop your headphones on to commence a lean-in listening session

The interview segment starts, but you are confused. You ask yourself these rapid-fire questions in a foggy haze of disbelief: 

  • Why is there so much echo (sound-wave reflection)? 
  • Is that a jackhammer in the background? 
  • What kind of buzz is that; a fridge or an air-con unit? 

You wait and think it will get better. But at the five-minute mark, you can’t understand half the words that the guest is saying and you give up. [Insert dejected emoji]

We’ve all been there. It is the sub-standard audio quality zone. Do-do-do-do. [Cue twilight zone music] It’s a thing, and it seems like it’s invading a lot of podcasts from novice to experts. 

Continue reading “Make Home Audio Recordings Sound Better”

Planning & Strategy (Pre-Production) | The Pod Paste Process Part 1

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The planning and strategy phase is Step 1 of The Pod Paste Production Process. Please go back to the introductory overview here to familiarise yourself with the full process. Alternatively, you can dive right into this part and figure it out as you go. We don’t mind either way as long as you get something out of this!


Pre Production – The critical work before you hit record

Ancient Asian cultures knew that the podcast pre-production stage was key, even before audio recordings existed. The Chinese philosopher, Confucius once said, “A man who does not plan long ahead, will find trouble at his door.”

What if a builder/carpenter built a house without drawings/blueprints from an architect? I am pretty sure there would be mayhem, wasted time, burned money, and a lot of stress.

What if a beat reporter for the local paper randomly wrote about whatever they wanted without any outline, topics, or interesting angles? I am pretty sure there would be a lot of re-writes, burned time, wasted energy, and much anxiety.

There is a parallel with this, podcasting and any media format. Becoming a successful podcaster and podcast host has a lot to do with the ability to plan ahead. Usually, the higher the quality of time spent on the planning and strategy phase, the better the interview, the episode, the season, and the whole podcast.

Below I’ll tell you a few tips and tricks that we’ve learned that help us immensely in the pre-production process.

Continue reading “Planning & Strategy (Pre-Production) | The Pod Paste Process Part 1”

Episode Ideation & Pitching (Pre-Production) | The Pod Paste Process Part 2

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The episode ideation & pitching phase is Step 2 of The Pod Paste Production Process. Please go back to the introductory overview here to familiarise yourself with the full process. Alternatively, you can dive right into this part and figure it out as you go. We don’t mind either way as long as you get something out of this!

Picture this: You just finished recording seven episodes of the first season of your first podcast series. Things were going great until the guests from episodes 8-10 cancel (yes, somehow all three of them cancelled!).

Now the flow of the whole season is thrown up in the air. But, you don’t want to lose momentum by booking random people last minute. What’s a podcaster to do?

This happens to the best of weekly podcasts and there are many simple solutions;

Continue reading “Episode Ideation & Pitching (Pre-Production) | The Pod Paste Process Part 2”

Recording | The Pod Paste Process Part 3

Read Time - 6 minutes

The recording phase is step 3 of the Pod Paste Production Process. Please go back to the introductory overview here to familiarise yourself with the full process. Alternatively, you can dive right into this part of the series and figure it out as you go.

You spend a month prepping for your interviews, scheduling guests, and choosing your theme song. You’ve started a few mockups for your podcast artwork. To top it off, you came up with a couple of quick and witty tagline elevator pitches for those networking moments at the latest Podcast Movement Event.

It’s time to record which should be the fun and easy part. The interview hasn’t started and you realise your famous Instagram influencer guest isn’t speaking much during the warm-up chat. You chalk it up to nerves.

The record button is hit but your guest is a tad confused as to how to answer your questions with the correct energy. They begin to get slightly annoyed and give you one-word answers. The interview ends and you have that feeling that it was average at best and boring at most.

You are dejected and scared to listen back and make edits due to the negative events during the recording. But you soldier on because you are a bleeding heart optimist and say, “It can’t be that bad!”

You listen, and it is that bad. On the first listen back, you start hearing and noticing things that you didn’t during the recording, like;

Continue reading “Recording | The Pod Paste Process Part 3”

Content Editing (Post-Production) | The Pod Paste Process Part 4

Read Time - 3 minutes

The content editing phase is Step 4 of The Pod Paste Production Process. Please go back to the introductory overview here to familiarise yourself with the full process.

Alternatively, you can dive right into this part and figure it out as you go. We don’t mind either way as long as you get something out of this!

Imagine wearing your favourite shirt that is half a size too small or too big? You would still wear it, right?

Or taking a beautiful photo of you and your friends with lighting that’s not so great. You wouldn’t delete it, right?

This is similar in the post-production process after recording a podcast. Just because there are a few audible blips and slip-ups doesn’t mean you need to throw the baby away with the bathwater. There is a fix for that.

In this article, I’ll be touching broadly about content editing. We’ll cover points around what we at Pod Paste like to do, why we do them, and how they are applied. This is where some or even all of the following creative services are used to help enhance the episode flow and listenability;

Continue reading “Content Editing (Post-Production) | The Pod Paste Process Part 4”

Audio Editing (Post-Production) | The Pod Paste Process Part 5

ocean surf barrel waves by jeremy bishop
Read Time - 3 minutes

Photo by Jeremy Bishop on Unsplash

The audio sweetening phase is Step 5 of The Pod Paste Production Process. Please go back to Step 4 – content editing to familiarise yourself with the critical process that comes before this step. Or go back to the overview and start from the beginning.

Alternatively, you can dive right into this part and figure it out as you go. We don’t mind either way as long as you get something out of this!

Some people love having a clean house, and some people don’t. You can choose to live in filth, mess, and disorganisation. Alternatively, you can have things neat, tidy, and sanitary so that when you want to do something, you can clearly see the path ahead.

You can pay someone to do this, or you can do it yourself. Some people find this therapeutic while others look at it as a masochistic activity that they want to get over and done with and reap the rewards of the final product – a clean house.

Bonus points, if someone visits, they will feel more comfortable at your house as they hang out in your living room or use your bathroom.

The same could be said with editing audio. You can choose to do it or not. You may want to do it yourself or have someone else do it. And finally, you can choose to have your fans /customers suffer through a messy audio listening experience, or clean it up for them. This allows them to, metaphorically, sit comfortably in your living room (the podcast).

In this article, I’ll be touching broadly about the audio sweetening post-production process (or the editing process as some people say). We’ll cover points around what we at Pod Paste like to do, why we do them, and how they are applied.

This is where some or even all of the following technical services are used;

Continue reading “Audio Editing (Post-Production) | The Pod Paste Process Part 5”