Get New Ideas Fast By Unleashing Your Inner Artist with Branded Content

Read Time - 3 minutes

Creators Have Always Known What Is Up!

Are you a business owner looking to level up your content game? Are you struggling to keep up with the latest trends and strategies in content creation? You’re not alone. It can be challenging to navigate the world of marketing, especially when it comes to branded content. But fear not, because we’ve got you covered with this beginner’s guide to video podcasts as branded content.

Imagine this: You’re a medieval blacksmith, hammering away at a piece of metal. You’re not sure what you’re making yet, but you know it has to be something great. You try one thing after another, each time refining and perfecting your craft until you finally have the perfect sword. This is what it’s like to create branded content. It’s a process of experimentation, refinement, and dedication, and it’s all about finding that sweet spot that works for your business.

What You’ll Learn

In this guide, we’ll cover:

  • [00:01:52] Sources of creativity.
  • [00:05:16] Delegating to content creators.
  • [00:09:07] Automating creativity.
  • [00:12:07] Combination of creative and analytics.
  • The value of experimentation
  • The 70/20/10 rule for balancing content priorities
  • How discipline allows for creative freedom
  • Ideas for banking new ideas
  • Why it’s okay to produce bad content

So let’s dive in and see how you can unleash your inner artist with video podcasts as branded content.

The Value of Experimentation

One of the key insights we’ll explore in this guide is the value of experimentation. Just like the blacksmith trying one thing after another, you need to try out new things to see what works for your business. This means being open to new ideas and willing to take risks. But don’t worry, you don’t have to do it alone. Our panel of marketing experts will share their experiences and knowledge to help you find that creative sweet spot.

The 70/20/10 Rule

Another important strategy we’ll cover is the 70/20/10 rule for balancing content priorities. This rule says that you should spend 70% of your time on what’s working, 20% on more stable stuff that works in the industry, and 10% on creative growth hacks. This can help you find that sweet spot that works for your business, while still allowing for experimentation and creativity.

How Discipline Allows for Creative Freedom

It may seem counterintuitive, but discipline is actually key to unlocking your creativity. By organizing your ideas and creating a process for yourself, you can free up your mind to focus on the creative work. Our panelists will share their tips for staying disciplined and organized, so you can unleash your inner artist.

Banking New Ideas

As a content creator, you’re probably full of ideas. But what do you do with all those ideas? Our panelists will share their strategies for banking new ideas, so you’ll never run out of content. From using email as a place to hold your ideas to creating containers in Evernote, Asana, Todoist, and Google Calendar, there are plenty of ways to organize your ideas and keep them flowing.

Why It’s Okay to Produce Bad Content

Finally, we’ll talk about why it’s okay to produce bad content. As a beginner in the world of branded content, it can be tempting to hold back and only produce the best of the best. But as our panelists will share, it’s important to be comfortable with pumping out bad stuff. It’s all part of the process of experimentation and refinement, and it’s how you’ll find that sweet spot that works for your business.

So there you have it, a beginner’s guide to unleashing your inner artist with video podcasts as branded content. With these key insights and strategies, you’ll be well on your way to creating content that resonates with your audience and helps your business grow. So grab your hammer and start experimenting, because the perfect sword is just waiting to be forged.

I use this CONTRARIAN method to grow my podcast on 11x social media – here’s how

Read Time - 6 minutes

The rethinking of how I promote my podcast on social media

This newsletter has 3 parts to keep things “Going”;

  • Part 1 – The framework of how I grew my podcast on social 11x
  • Part 2 – The Magic of AI plus real humans in Content Creation
  • Part 3 – Proof of someone using methods to help grow their brand through podcasts (and/or content marketing in general)
  • Part 4 – An insightful thought

Part 1 | The framework of how I grew my podcast on social 11x

[Start storytime chimes] Once upon a time, at a feast celebrating the harvest, people brought cheap, quick dishes that lacked substance and flavor. A great chef arrived and brought a slow-cooked steak that left a lasting impression on the people. He explained that his dish was not just about filling one’s stomach, but about nourishing the body and the mind. The people began to focus on creating dishes that were slow-cooked, full of flavor, and made with care and attention. This feast became a celebration of the art of cooking and the joy of sharing a meal with others. [/End storytime chimes]

We can learn the value of long-form content, which provides sustenance, nourishment, and a deeper understanding of a topic or idea, just like a slow-cooked steak. So, just like this long-form newsletter, let’s take the time to savor the content we consume and create, and let’s remember that sometimes, the best things in life are worth the wait.

The Framework & Marriage Involving Long v Short Form Content

In our attention-starved world, we’re constantly pummelled with quick, bite-sized videos that are easy to consume and share. From TikTok to Instagram Reels, to YouTube shorts; short-form video content is everywhere. And while these videos can be entertaining and even addictive, they lack substance and cannot sustain us in the long run. They’re like candy – sweet and enjoyable in the moment, but ultimately empty calories that do not provide us with the nourishment we need.

On the other hand, long-form video content is still highly sought after (movies, books, tv shows, and podcasts are not dying) because it allows for more in-depth exploration of a topic or idea. It can provide a deeper understanding of a subject that simply cannot be achieved in that golden 7 to 15 seconds. By taking the time to create long-form content, you are able to give your viewers a more comprehensive look at your subject matter. And trust me, that’s what viewers are seeking and demanding.

Before we start let’s define long content vs short content with my personal definitions;

Short Content

Anything that takes 3 mins or less to consume. You know the short video platforms; TikTok, IG/FB reels, YT shorts. But… a microblog post carousel of photos and a 90-second podcast (do those exist?!) are also short-form content.

Long Content

Well, the opposite of short content taking you 3 or more minutes to consume. The usual suspects are long YouTube videos, movies, books, podcasts, and blog posts longer than 500 words.

Let’s keep it real – creating long-form content is not easier than short content. In today’s world where attention spans are shrinking faster than a melting ice cream cone (let’s stay with this food theme) it can be difficult to keep our beloved content consumers engaged for more than a few minutes. However, if you can create content that is really damn good… hell-satiating, you may be able to keep viewers engaged for much longer than you might expect.

So, how can you create long-form content that’s truly compelling?

Well in a future five-part series, I’ll be showing you how I did that and how you can to.

The five parts;

  1. The role of storytelling in long-form video content
  2. The impact of long-form video content on SEO
  3. The benefits of combining short-form and long-form video content:
  4. Case studies of effective long-form video content:
  5. The role of data and analytics in creating effective long-form video content:

But before we get into those 5 parts we first need to understand our audience.

Ask them the usual marketing questions like;

  • What are they interested in?
  • What are their pain points?
  • What are their needs and desires?

And… once you have a good understanding of your audience, you can start to craft your content in a way that speaks directly to them and gives them value (I define value as either informative, educational, interesting, entertaining, or a combo of those in whatever way)

But that’s not all. You also need to be creative in the way you present your content. Whether it’s through storytelling, humor, or simply providing valuable insights and information, you need to find a way to make your content stand out from the crowd.

And of course, you need to keep your content engaging and interesting throughout. This means using a variety of techniques such as visuals, animations, and interactive elements to keep your viewers hooked.

But here’s the thing, creating long-form content is not just about keeping your viewers engaged. It’s also about providing value and building trust with your audience. I personally think this is where that whole education aspect comes from with a layer of vulnerability and transparency.

By providing viewers with a deeper understanding of a topic to foster engaging and enjoyable experiences that fully immerse the consumer.

Closing Thoughts

So… let’s start to be serious about our content game and remember – Short-form video content is like a bag of Skittles – tasty at first, but ultimately leaves you feeling unsatisfied 20 minutes later.

Long-form video content is our steak. It’s filling, satisfying, and gives you the sustenance you need.

Don’t know where to start? Well stay tuned for parts 1-5 and I’ll attempt to be your chef on this culinary journey of content.

(Insert cheesy obvious pun) Let’s get cooking. (double pun!)

Feeling this? Why not share Content On The Go With Someone That Is As Cool As You!

Part 2 – The Magic of AI plus real humans in Content Creation

Artificial intelligence/AI is literally everywhere. Some people are terrified, while others are excited. Which side are you on? Does it help content creation and marketers or does it hurt us? Stay tuned as we answer that and figure out how to Harness the Power of AI for Next-Level Content Creation on this episode of Content On the Go.

What You’ll Learn

  • Why we aren’t there yet
  • How AI compliments our natural human element
  • A Unique Case study of AI’s unique transition into Social Media
  • Why it depends on your audience
  • and more!

Listen, watch, and read it all here.

Part 3 – Alex Hormozi Might Be The Next Content G.O.A.T.

Proof of someone using methods to help grow their brand through podcasts (content marketing)

Alex Hormozi wrote an amazing book 2 years ago called “$100 million offers”. While it sounds like a 1998 infomercial, it was one of the easiest and most valuable reads I read in 2022.

Over the last 2 years, he’s been content cascading his whole new book $100 Million Leads”.

Content cascading is Pod Paste’s method of chopping up one long-form video podcast and publishing it across the internet for maximum leverage and consumption.

No rock is unturned in this method and to be honest, you spent all the time making the original long-form piece of content, so why not spend an extra 5-10% effort to make it available in as many formats as your target audience would like?

  • Video (Youtube, TikTok, IG, Facebook, Linkedin) – check.
  • Audio – check.
  • Written – check.

Alex Hormozi is living proof that this works and he only makes content 2 days a month.

Part 4 – On the “Vanishing” Nature of Short-form Content

A random thought I found online

The content you create isn’t the compounding asset – the audience is.

Even though the content goes away on all of the short-form platforms (even Linkedin has this problem!) the audience doesn’t go away. The audience keeps growing as long as you post consistent high-value content.

Revised from Alex Hormozi’s $100 Million Leads Book.

Thanks for your time and reading/watching/listening! That’s 3 months in a row. Let’s see if we can keep this up!

🔑 Consistency is key.

Is Your Content Missing the Mark? Uncover Strategies for Audience Growth

Read Time - 4 minutes

Unlock Your Ideal Audience with These Targeted Content Marketing Strategies

You don’t need to have a large following to significantly increase your sales. In fact, only 1,000 true followers can make a big difference. All you really need are 1000 true followers. But while that number is conveniently smaller than say, one million, you’ll only successfully find them through optimised digital marketing experience.

This panel of professional marketers dives deep into the topic so you can effectively find the customers who rare most likely to resonate with your product.

Focus on quality over quantity.

In this podcast episode, the hosts discuss the concept of focusing on quality over quantity in business. They reference the idea put forth by Kevin Kelly that having 1,000 true fans who each spend $100 on your products or services can lead to a thriving business. The hosts explore how this principle can be applied to marketing and content creation strategies. They also discuss the importance of finding and engaging with your target audience, using platforms and content that appeal to them.

The hosts share examples of businesses that have successfully built strong communities around their products, using them as a moat to protect their business and attract new customers. They emphasize the value of collaborating with influencers and experts in your industry to gain credibility and reach a wider audience. Overall, the episode highlights the benefits of focusing on quality relationships with customers rather than trying to reach a large but disengaged audience.

Talk to your customers consistently.

The hosts stress the need to actively engage with your target audience and build strong relationships with them. They argue that this approach is more effective than simply trying to reach a large but disengaged audience.

To effectively engage with your customers, the hosts suggest finding out where they are and speaking their language. This could involve joining relevant Facebook groups, participating in online communities like Reddit, or collaborating with influencers in your industry. The goal is to add value to the community and build relationships with potential customers.

The hosts also emphasize the importance of consistently seeking feedback from your customers. They encourage businesses to reach out to customers who have transacted with them and ask for their opinions. By doing so, businesses can gain valuable insights that can help improve their products, services, and overall strategy.

In terms of methods for talking to customers, the hosts suggest leveraging your network and reaching out to people who know people in your target audience. They also recommend attending events and places where your customers are likely to be present. Befriending your customers and putting yourself in their shoes can also help you establish connections and gain valuable insights.

Value relationships, not just transactions.

The podcast episode begins with the host discussing their surprising introverted nature. They acknowledge that they may come across as extroverted to some people, but they explain that they only become extroverted when they are around people they like. However, even with loved ones, the host admits that they can feel drained of energy. This leads them to express their appreciation for social media and the micro interactions it provides. They explain that they enjoy the ability to connect with people online without feeling overwhelmed by constant social interactions.

The host also mentions that their brand is international and that they do meet people in person through activities like running. They find it exciting when someone recognizes them from social media or their podcast, but they also acknowledge that they couldn’t handle that level of recognition and interaction on a daily basis. They express a desire to avoid fame and instead use the internet as a way to connect with others without feeling overwhelmed.

One key point that the host emphasizes is the importance of giving value without expecting anything in return. They compare it to helping a friend or family member without expecting a transactional exchange. They believe that if you provide value to others genuinely and selflessly, it will eventually come back to you. They acknowledge that this can be challenging, especially in a business context where transactions are expected. However, they argue that relationships should not be viewed solely as transactional, and that by focusing on providing value and building genuine connections, businesses can benefit in the long run.

In conclusion, this podcast episode highlights the value of consistently talking to your customers. By actively engaging with your target audience, seeking feedback, and building relationships, businesses can improve their products, services, and overall strategy. The hosts emphasize the importance of quality relationships with customers over reaching a large but disengaged audience. By focusing on quality, businesses can foster loyalty, attract new customers, and ultimately thrive in their respective industries.

What You’ll Learn

  • How to find your 1000 dream customers
  • How to put yourself in your dream customers’ shoes
  • Communicating with the best type of people
  • Why good products and services never go out of style
  • and much more

Panel Discussion Speakers

  • Nathalie Rafeh – founder and CEO and Splashup. An e-commerce sass platform that creates shopping experiences shoppers won’t forget
  • Genson Glier – growth hacker extraordinaire
  • Brendon Hill – content wiz and be investor
  • Daren Lake – Founder & Chief Content Creator at DLake Media/DLake Creates with a focus on fitness, health and wellness

Links & Resources

The Magic of AI plus real humans in Content Creation

Read Time - 3 minutes

Harnessing the Power of AI for Next-Level Content Creation

Artificial intelligence/AI is literally everywhere. Some people are terrified while others are excited.

Which side are you on? Does it help content creation and marketers or does it hurt us?

Stay tuned as we answer that and figure out how to Harness the Power of AI for Next-Level Content Creation on this episode of Content On The Go.


AI needs human validation.

Artificial intelligence, or AI, is becoming increasingly prevalent in our daily lives. From the chatbots on customer service websites to the personalized recommendations on streaming platforms, AI is changing the way we interact with technology. However, as AI becomes more sophisticated, questions arise about its impact on creativity and content creation. Will AI eventually replace human creativity, or will it always require human validation?

In a podcast discussion on the topic, the panelists agreed that while AI can be a useful tool for content creation and marketing, it still requires human interaction and validation. Jensen Gleer, a growth hacker, stated that “you always need that human interaction to validate it because humans are the ones that are going to convert on it or be engaged in some way through it.” In other words, while AI can generate content, it is ultimately up to humans to determine its effectiveness and appeal.

However, there is also a concern that AI could eventually replace human creativity altogether. Natalie Rafeh, the founder and CEO of an e-commerce software company, shared a story about a fake Instagram influencer created entirely through AI. The influencer gained thousands of followers and even secured sponsorships, demonstrating the potential power of AI in the marketing world. This raises the question of whether AI-generated content could eventually become so convincing that it replaces human-generated content entirely.

Adapt to new mediums quickly.

The world is evolving at an unprecedented pace, and businesses must adapt to new mediums quickly to remain relevant. With the advent of artificial intelligence, businesses have new tools to create and market content in innovative ways. However, it is important to remember that AI is only a tool and that human creativity and input are still necessary for effective content creation.

The speakers discussed the potential of AI in content creation and marketing. They highlighted the importance of understanding new platforms and technologies, such as Unity and Solidity, to adapt to the changing landscape. For example, businesses can lower costs by replacing physical models with digital ones in e-commerce or build online courses with AI assistance in education.

The speakers highlighted the importance of understanding one’s audience and what resonates with them. While some may prefer face-to-face interactions, others may prefer digital interactions with AI assistance. It is crucial to understand one’s audience and adapt to their preferences to remain relevant.

AI cannot replace human interaction.

One area where AI cannot replace human interaction is in dealing with bespoke problems. While AI and machine learning have come a long way in recent years, there will always be situations where a human touch is necessary. When faced with a unique challenge or situation, there is no substitute for a one-on-one conversation with an actual person who can understand the nuances of the problem and provide tailored solutions.

Another area where AI falls short is in product finders. While algorithms can replicate basic human rules, there is still a level of confusion around what is AI and what is just an algorithmic process. When it comes to functional products like washing machines, there are different rule-based questions that need to be asked, such as the size of the apartment, the number of people who need it, and whether eco-friendliness is a priority. While these product finders may be automated, they still require a level of human input and understanding to provide the best recommendations.

Remember – AI cannot replace human interaction. While AI has its benefits, it still cannot replicate the level of understanding and empathy that comes with human interaction. Businesses must continue to find ways to incorporate AI into their processes while also valuing the importance of human input and creativity. As we move forward into an increasingly technological future, it is crucial that we strike a balance between the capabilities of AI and the irreplaceable value of human interaction.

What You’ll learn

  • Why we aren’t there yet
  • How AI compliments our natural human element
  • A unique case study of AI’s unique transition into social media
  • Why it depends on your audience
  • and more.

Panel Discussion Speakers

Nathalie Rafeh – founder and CEO and Splashup. An e-commerce sass platform that creates shopping experiences shoppers won’t forget

Genson Glier – growth hacker extraordinaire

Brendon Hill – content wiz and be investor

Daren Lake – Founder & Chief Content Creator at DLake Media/DLake Creates with a focus on fitness, health and wellness

Links & Resources (in progress)

Make Home Audio Recordings Sound Better

Read Time - 7 minutes

The below article provides help to Pod Paste clients with their home recordings during the Covid-19 pandemic and beyond.

If you’ve somehow stumbled here from the powers of internet search, Welcome! Hopefully, we can help you podcast better, during these interesting and testing times. 

This information is also available as an infographic image, video, and podcast. Feel free to consume it however you would like.


Watch the tutorial on Youtube

Click above to listen to the podcast version

Click To View “How to create great content from your living room”Presentation Deck

Imagine this: You’ve just received an email from your favourite podcast. They are promoting their new episode with a guest that you love. It’s a deep dive into the guest’s life, ethos and how they built their business. [Insert excited emoji]

You are so excited that you immediately open up your go-to podcast player and dive into the episode. It buffers for ten seconds. You wait patiently. It starts playing and you hastily pop your headphones on to commence a lean-in listening session

The interview segment starts, but you are confused. You ask yourself these rapid-fire questions in a foggy haze of disbelief: 

  • Why is there so much echo (sound-wave reflection)? 
  • Is that a jackhammer in the background? 
  • What kind of buzz is that; a fridge or an air-con unit? 

You wait and think it will get better. But at the five-minute mark, you can’t understand half the words that the guest is saying and you give up. [Insert dejected emoji]

We’ve all been there. It is the sub-standard audio quality zone. Do-do-do-do. [Cue twilight zone music] It’s a thing, and it seems like it’s invading a lot of podcasts from novice to experts. 

Continue reading “Make Home Audio Recordings Sound Better”