These 9 Video Podcast Secrets Will Make Everyone Want To Watch/Listen

Read Time - 4 minutes

Let’s dive into the nitty-gritty of video podcasting and content creation. I’m here to spill the beans on 10 must-know tips for spicing up your outlines and scripts. Getting your focus statement spot-on is key – it’s like your secret weapon. We’re also going to master the art of storytelling that keeps your audience glued to their screens. Plus, I’ll show you how to hook ’em in and keep ’em hooked with some clever questioning techniques. And because I’m all about overdelivering, I’m throwing in three bonus tips that’ll really give your content a leg-up. If you’re a content creator looking to step up your game and really connect with your audience, this is the stuff you need.

Use this framework to help you make sticky content that reaches 10x more people

After reading/listening to/watching this you will learn the following;

  • My top nine tips on how to write the outline and script for video podcasts so that people will want to click play on
  • I’ll touch on why the focus statement is so damn critical BEFORE you write or record your first words
  • Create compelling hooks to engage that person who clicked on your content and keep them until the end
  • Use the most obvious storytelling trick throughout to keep your content sticky
  • How to signpost and ask questions at the right time to transition to the next sections seamlessly
  • And three bonus ideas that are easy to do and will give you another 10x return on investment – guaranteed (10×10 is 100 right?)

LET’S GO!

Why Do You Need To Follow This Framework?

Well, you don’t need to follow anything. I hope you choose to possibly think about integrating this framework into your life. But selfishly I love frameworks. They are great because they can be highly adapted to any one person, industry, and situation. And, because this is content you found free, you can do whatever you want with it.

  • Take 10% and ignore the rest – it’s your world, I’m just a squirrel trying to get a nut.
  • Take 90% and change the last one thing to fit your style – you got it, use the one-to thing to turbo-boost your video podcast performance.
  • Take 100% because you love it – by all means, steal it and make it your own (feel free to give us a shoutout to us on whatever platform you decide to post it)

That’s what a framework is made for.

I also wanted to make this super easy to follow. While I love listicle-styled content, the nature of frameworks makes it easy to skim, jump around, and ultimately get lost.

To stop you from getting lost I’ve created a framework inside of a framework (insert South Park Inception Meme).

And it’s my favorite framework; The What is it, Why is it Important, and How to use type.

Edit From Future Daren

As I went deeper into writing this, I realized this was going to be huge. Like 7,000-10,000 words huge. That’s a short mini-book (might be an e-book in the future!). Since this is a newsletter and because I have a dash of ADHD, I think focusing on one per newsletter over the next few months would be the best experience for you and me. And because it’s my favorite meme of possibly all time…

1 – Crystal Clear Focus Statement

What is it?

You need to define what the main objective is of this piece of content. Answering questions like;

  • What do we want your target audience to take away from this?
  • What makes this piece of content different from all the other content in this space that you’ve done and others have put out?
  • What is the main filter that we will run all ideas through that make sure we keep everything focused?

All these questions help in keeping this focus statement crystal clear.


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Why is this important?

You need to make sure you’re doing a combination of;

How you could implement this?

At the early stages of creating content for your brand/company, you should have something like a brand bible of sorts that focuses on these parts. If you don’t have that, now is the best time to create one.

Creating pillars or buckets of content types is a great way to know what to post. These are generally subcategories that sit under or next to your industry focus.

For example; I have a running brand on the “side” of doing all this video podcast stuff for companies and brands. Under the running umbrella there are many things I talk about ranging from;

  • Shoes/Gear/Technology
  • General Run Training
  • Resistance/Weight Training
  • Psychology/Mindset
  • Sleep/Rest/Recovery
  • Nutrition
  • Racing

You get the idea.

I have about 15 and I think every few months I add another one. Try not to get too granular as it gets confusing, especially in the beginning. Keep these broad and general. Your future attention-lacking “don’t give me another thing to do” self will thank you.

Every industry and brand can do this and it makes your life 100 times easier when you sit down to make content.

Keeping a library of ideas and labeling them is also another way as you will get ideas throughout your days, when you’re out, etc.

I’ve covered this here but it’s best to use a strong note-taking app that you use consistently and trust. Everything works, but we personally like Notion for its modular abilities and second brain-like functions.

What’s Next For You?

And that’s it… You’ve now downloaded my wisdom and experience from my brain to yours to create new knowledge. Hurray.

That’s just the literal tip of the iceberg. I have eight plus three more ways for you to become a content-clicking monster (11 total) that I’ll be going more in-depth on in the coming future.

We appreciate your time and while this is free, the one thing I ask of you is to please share this out if you actually learned something new or I made you a million dollars.