Cool Story: I remember in 2018 when Spotify finally let indie podcasters (aka everyone) get on Spotify and I was so excited.
A lot of people kinda didn’t care and were like “meh”.
I was like “Yo, do you understand how hard it is to get people to listen to a podcast!! This will make it so much easier”
I yelled and yelled and then not even 4 years later, Spotify now trumps Apple as far as market share in the USA goes. HUGE!
While I’m not pro Spotify or anti Apple, I am all about getting more people to listen to podcasts in the easiest way. The biggest blocker of podcasts is that there aren’t enough people listening to them.
Content on Youtube, Instagram and even a blog or newsletter have a 5-10x or more chance of reaching the intended audience. Building a podcast on the other hand… GRIND TIME!
I’ll end it there, but yeah lessons learned are;
1- More ear balls in as many places for your podcast = Win (yes… I call them ear balls, haha)
2- If you have controlled an industry for decades, don’t sleep because the person/company with less money will come out from nowhere and take what you were sitting on right out from under you (looking at you Apple Podcasts)
Did I miss something? Disagree? Comment below.
PS – If you have a podcast/are looking to start one and struggling with growth – HIT UP US UP! We specialise in bespoke storytelling (the good type of podcasting) and podcast promotion.
